ՀՀ-ում միջազգային որակի կրթության ապահովման իր առաքելությունը
BSMI-ը իրականացնում է իր ամենակարևոր ռեսուրսի՝ դասախոսների շնորհիվ։
Մենք մշտապես ոգևորված ենք՝ մեր թիմը համալրելու ոլորտի առաջատար մոտիվացված մասնագետներով։
Եթե ցանկանում եք դառնալ BSMI Team-ի անդամ, ստորև լրացրե՛ք հայտը, և մենք կապ կհաստատենք Ձեզ հետ։
Թո՛ղ տվյալներդ, և մենք կապ կհաստատենք քեզ հետ:
Podcasts as an Advertising Channel
A podcast as an advertising platform that allows you to "capture" consumers even while they are driving by delivering high-quality content.
Almost all of us start our mornings the same way—waking up, turning off the alarm, quickly checking social media, and moving on with our day. This means that most of our consumers follow the same routine. So the question arises: how can we "capture" the always-busy consumer and deliver the necessary information to them?
This is where podcasts come in—they can be "consumed" even while driving.
How and why? Let’s break it down step by step.
Podcasts Are Gaining Popularity
Recently, this type of content has rapidly spread among consumers—people are willing to listen, so it's essential to provide them with something worth hearing.
Interestingly, research shows that this form of information consumption is particularly widespread among younger audiences, including Millennials and Generation Z.
Helps Increase Website Traffic
Ask yourself: What can you offer your audience that your competitors can’t? Valuable and educational insights based on years of experience are exactly what will set you apart.
By emphasizing the real value of the information you provide, each podcast will give listeners a reason to return. Moreover, you’ll encourage them to visit your website to stay updated and catch up on anything they might have missed.
This is where podcasts come in—they can be "consumed" even while driving.
How and why? Let’s break it down step by step.
Podcasts Are Gaining Popularity
Recently, this type of content has rapidly spread among consumers—people are willing to listen, so it's essential to provide them with something worth hearing.
Interestingly, research shows that this form of information consumption is particularly widespread among younger audiences, including Millennials and Generation Z.
Helps Increase Website Traffic
Ask yourself: What can you offer your audience that your competitors can’t? Valuable and educational insights based on years of experience are exactly what will set you apart.
By emphasizing the real value of the information you provide, each podcast will give listeners a reason to return. Moreover, you’ll encourage them to visit your website to stay updated and catch up on anything they might have missed.
Positively Impact Brand Awareness
By distributing your content across various advertising channels, you enhance brand awareness. The more users see or hear your brand’s name, the higher the chances they’ll remember you and return for more content after each episode.
Bring Freshness to Content
Seeing the same type of content repeatedly can quickly become dull, but podcasts add variety and a sense of novelty for your audience. Moreover, by hearing the brand’s voice, listeners feel a stronger connection, fostering deeper engagement and brand loyalty.
To maximize this effect, consider breaking information into multiple podcast episodes and presenting it in segments—this will encourage your audience to return for the next part.
Optimize Your Brand’s Search Engine Ranking
Podcasts are searchable too! If you create engaging and valuable content that captures your audience’s attention, their interaction will positively impact your SEO.
Search engines consider the time users spend listening to your podcasts as a signal of quality content, increasing the chances of ranking higher in search results. That’s why podcast marketing can—and should—be an essential part of your brand’s SEO strategy.
By distributing your content across various advertising channels, you enhance brand awareness. The more users see or hear your brand’s name, the higher the chances they’ll remember you and return for more content after each episode.
Bring Freshness to Content
Seeing the same type of content repeatedly can quickly become dull, but podcasts add variety and a sense of novelty for your audience. Moreover, by hearing the brand’s voice, listeners feel a stronger connection, fostering deeper engagement and brand loyalty.
To maximize this effect, consider breaking information into multiple podcast episodes and presenting it in segments—this will encourage your audience to return for the next part.
Optimize Your Brand’s Search Engine Ranking
Podcasts are searchable too! If you create engaging and valuable content that captures your audience’s attention, their interaction will positively impact your SEO.
Search engines consider the time users spend listening to your podcasts as a signal of quality content, increasing the chances of ranking higher in search results. That’s why podcast marketing can—and should—be an essential part of your brand’s SEO strategy.
However, it should also be noted that creating podcasts is not easy.
First, high-quality content requires high-quality equipment, which demands an investment that may pose challenges for small organizations. In addition to financial and technical resources, time is also needed for idea generation, assessing its relevance to the audience, negotiating with guests, recording, editing, publishing, and promotion.
Another downside of podcasts is that the response rate to CTAs from consumers is generally lower. For example, when listening to a podcast while driving, the listener cannot click a button or visit your page. Instead, the content must be so memorable and engaging that the listener will remember it and return to you.
First, high-quality content requires high-quality equipment, which demands an investment that may pose challenges for small organizations. In addition to financial and technical resources, time is also needed for idea generation, assessing its relevance to the audience, negotiating with guests, recording, editing, publishing, and promotion.
Another downside of podcasts is that the response rate to CTAs from consumers is generally lower. For example, when listening to a podcast while driving, the listener cannot click a button or visit your page. Instead, the content must be so memorable and engaging that the listener will remember it and return to you.
So, we wish you new ideas, fresh content, high metrics, and strong audience engagement!
