ՀՀ-ում միջազգային որակի կրթության ապահովման իր առաքելությունը
BSMI-ը իրականացնում է իր ամենակարևոր ռեսուրսի՝ դասախոսների շնորհիվ։
Մենք մշտապես ոգևորված ենք՝ մեր թիմը համալրելու ոլորտի առաջատար մոտիվացված մասնագետներով։
Եթե ցանկանում եք դառնալ BSMI Team-ի անդամ, ստորև լրացրե՛ք հայտը, և մենք կապ կհաստատենք Ձեզ հետ։
Թո՛ղ տվյալներդ, և մենք կապ կհաստատենք քեզ հետ:
the role of content marketing in your business
In this article, you will find the key benefits of content marketing that highlight its importance and can help your business.
Although content marketing is traditionally seen as a tool to stand out from competitors, it has now become an absolute necessity for every modern brand. Behind every famous brand is valuable and relevant content that truly connects it with its audience.
A common mistake made by beginner entrepreneurs is the belief that "A user who wants to buy a product will do so no matter what." With this mindset, positive results can only be expected if you have a 100% unique product or service. Users prefer clear websites and persuasive texts.
A common mistake made by beginner entrepreneurs is the belief that "A user who wants to buy a product will do so no matter what." With this mindset, positive results can only be expected if you have a 100% unique product or service. Users prefer clear websites and persuasive texts.
It is important not only to attract the consumer but also to solve their problem.
An online store should generate profit, which means that, in addition to presenting a wide range of products and unique commercial offers, it will also be necessary to work on the internal content of the website.
Essentially, every visit to an online store is an attempt to solve this problem through a purchase.
But ultimately, what is the reason behind the importance of content marketing? To clarify this, we have gathered the main advantages of content marketing that can help your small business:
1.By building trust through content, the brand's reputation improves.
Essentially, every visit to an online store is an attempt to solve this problem through a purchase.
But ultimately, what is the reason behind the importance of content marketing? To clarify this, we have gathered the main advantages of content marketing that can help your small business:
1.By building trust through content, the brand's reputation improves.
One of the most important benefits of content marketing is the creation of real credibility. Gaining consumer trust is crucial in today's saturated digital marketplace.
Studies have shown that over 78% of consumers prefer to get to know a brand through articles rather than advertisements, and 70% believe that a brand producing valuable content is interested in building good relationships with them.
When consumers read your content, they form an opinion about your brand. If the material is engaging, educational, and valuable, consumers will form a positive opinion about your brand as well. Therefore, the more valuable your content, the easier it will be to build trust with your target audience.
Studies have shown that over 78% of consumers prefer to get to know a brand through articles rather than advertisements, and 70% believe that a brand producing valuable content is interested in building good relationships with them.
When consumers read your content, they form an opinion about your brand. If the material is engaging, educational, and valuable, consumers will form a positive opinion about your brand as well. Therefore, the more valuable your content, the easier it will be to build trust with your target audience.
Consumers want to be confident that they are dealing with experts who have a deep understanding of both the internal and external nuances of the industry.
It's important to note that consumers themselves want to read about the brands they're interested in.
This is another answer to the question of content's significance: it allows the brand to showcase its expertise, helping readers make more informed purchasing decisions.
Let's imagine buying from a brand that regularly provides educational and informative content versus another brand that doesn't post anything. It's clear that the consumer is more likely to purchase from the brand that demonstrates its knowledge and expertise, thereby helping consumers better understand their issues and potential solutions.
2.High-quality content increases conversions.
To understand the benefits of content marketing, simply look at conversion statistics, and you'll see that quality content truly improves performance metrics. If we talk in concrete terms:
This is another answer to the question of content's significance: it allows the brand to showcase its expertise, helping readers make more informed purchasing decisions.
Let's imagine buying from a brand that regularly provides educational and informative content versus another brand that doesn't post anything. It's clear that the consumer is more likely to purchase from the brand that demonstrates its knowledge and expertise, thereby helping consumers better understand their issues and potential solutions.
2.High-quality content increases conversions.
To understand the benefits of content marketing, simply look at conversion statistics, and you'll see that quality content truly improves performance metrics. If we talk in concrete terms:
- Content marketing results in a 6 times higher conversion rate compared to any other digital marketing method.
- For instance, in the US, 61% of consumers decide to make a purchase after reading consulting content on a brand's blog.
- According to 74% of surveyed companies, content marketing has significantly improved their results, both quantitatively and qualitatively.
- 72% of surveyed businesses believe that video content helps achieve a higher ROI and conversion rate.
3. Content helps build relationships with consumers.
We’ve already discussed the role of content in building trust and authority. However, maintaining relationships with customers who have already made a purchase is just as important. In fact, loyal customers are far more valuable to any business than one might think.
So what type of content should you create to build strong relationships? For example, showcase “how-to” videos and other visual informational content that helps your consumers learn more about your brand and products. The more value they get, the higher the chances they’ll return to your business.
We’ve already discussed the role of content in building trust and authority. However, maintaining relationships with customers who have already made a purchase is just as important. In fact, loyal customers are far more valuable to any business than one might think.
So what type of content should you create to build strong relationships? For example, showcase “how-to” videos and other visual informational content that helps your consumers learn more about your brand and products. The more value they get, the higher the chances they’ll return to your business.
4. Optimized content improves the results of your SEO efforts.
Studies have shown that business websites that regularly publish articles on their blog have, on average, 434% more indexed pages by search engines compared to websites that do not maintain a blog at all.
The importance of content is particularly emphasized when it comes to improving your website’s ranking in search engines. SEO is one of the key tools for ensuring your business's visibility online, and to enhance it, you need to create optimized content.
The goal of the website’s blog section is to provide users with relevant and useful information, which will increase loyalty to the company and improve the website’s position in the search engine results pages through keywords.
Both users and search engines value original content, so it’s not advisable to simply duplicate material created by others. You can draw from foreign sources, adapting them to fit the local market.
What to write about in a blog:
By creating a quality blog, you encourage users to spend more time on your website, which also positively impacts SEO. Google views the time spent on the site as a key indicator of content value.
The goal of the website’s blog section is to provide users with relevant and useful information, which will increase loyalty to the company and improve the website’s position in the search engine results pages through keywords.
Both users and search engines value original content, so it’s not advisable to simply duplicate material created by others. You can draw from foreign sources, adapting them to fit the local market.
What to write about in a blog:
- Household appliance online store: Video reviews with tips on how to use the products correctly.
- Clothing and footwear online store: The latest trends in the fashion world.
- Culinary studio: Interesting recipes for dishes.
By creating a quality blog, you encourage users to spend more time on your website, which also positively impacts SEO. Google views the time spent on the site as a key indicator of content value.
5. Content is important at all stages of the sales funnel.
Top of the funnel: At this stage, your potential customers are just starting to become aware of their problems and realize that solutions are available. Content here can educate users and provide the information they need to make an informed choice about the solution that’s most relevant to them.
Middle of the funnel: At this stage, visitors begin to evaluate the different options available for solving their problems. The purpose of content here is to inform them about the available options, so they can narrow down their choices and move closer to making a final purchasing decision.
Top of the funnel: At this stage, your potential customers are just starting to become aware of their problems and realize that solutions are available. Content here can educate users and provide the information they need to make an informed choice about the solution that’s most relevant to them.
Middle of the funnel: At this stage, visitors begin to evaluate the different options available for solving their problems. The purpose of content here is to inform them about the available options, so they can narrow down their choices and move closer to making a final purchasing decision.
It’s important to note that the content that attracts potential customers at each stage of the sales funnel should match their position along the consumer journey.
Bottom of the funnel: When a visitor reaches the bottom of the funnel, it means they are ready to take action. At this stage, the role of content is to encourage and persuade the visitor to make a final purchasing decision.
In other words, if the visitor is at the top of the funnel, they need general information to better understand the challenges they face and the potential solutions. Visitors at the middle stage need more detailed information to help them evaluate the available options. Meanwhile, visitors at the bottom of the funnel need content filled with a detailed description of your unique product that will help them make an informed purchasing decision.
Thus, the above points prove the importance of content not only for business visibility but also for building stable relationships with consumers and creating an atmosphere of trust. Therefore, don't waste any time: develop a content marketing strategy and start creating valuable content for your target audience today.
In other words, if the visitor is at the top of the funnel, they need general information to better understand the challenges they face and the potential solutions. Visitors at the middle stage need more detailed information to help them evaluate the available options. Meanwhile, visitors at the bottom of the funnel need content filled with a detailed description of your unique product that will help them make an informed purchasing decision.
Thus, the above points prove the importance of content not only for business visibility but also for building stable relationships with consumers and creating an atmosphere of trust. Therefore, don't waste any time: develop a content marketing strategy and start creating valuable content for your target audience today.
