ՀՀ-ում միջազգային որակի կրթության ապահովման իր առաքելությունը
BSMI-ը իրականացնում է իր ամենակարևոր ռեսուրսի՝ դասախոսների շնորհիվ։
Մենք մշտապես ոգևորված ենք՝ մեր թիմը համալրելու ոլորտի առաջատար մոտիվացված մասնագետներով։
Եթե ցանկանում եք դառնալ BSMI Team-ի անդամ, ստորև լրացրե՛ք հայտը, և մենք կապ կհաստատենք Ձեզ հետ։
Թո՛ղ տվյալներդ, և մենք կապ կհաստատենք քեզ հետ:
Email Marketing։ guide
Step-by-step guide on how to run email campaigns correctly and achieve maximum results with minimal costs.
There’s no need to emphasize how crucial email is in a marketing strategy. Its success largely depends on how well we structure and execute our email campaigns.
We can all agree that our inboxes are flooded daily with automated messages and newsletters that add no real value—often, we either ignore them or unsubscribe altogether.
Of course, we’re not suggesting adding to this unnecessary noise. However, according to Constant Contact, the ROI (Return on Investment) from email marketing is $42 for every $1 spent.
First, it’s important to understand the essence of an email campaign—it is the process of delivering content to consumers via email. While it can have different objectives, it must always provide real value to the recipient.
The goals of an email campaign may include:
Of course, we’re not suggesting adding to this unnecessary noise. However, according to Constant Contact, the ROI (Return on Investment) from email marketing is $42 for every $1 spent.
First, it’s important to understand the essence of an email campaign—it is the process of delivering content to consumers via email. While it can have different objectives, it must always provide real value to the recipient.
The goals of an email campaign may include:
- Increasing website traffic by driving visitors to your site.
- Raising brand awareness, as not all email recipients are ready to make a purchase immediately. They may need more educational and relevant content.
- Generating and nurturing leads, preparing them for a future purchase.
- Driving revenue, either by encouraging existing customers to make additional purchases or by reminding potential buyers about items left in their shopping cart.
In any case, to run an effective email marketing campaign, it is essential to follow these steps:
Know Your Audience Before Sending an Email
You may have heard the phrase, "When you speak to everyone, you speak to no one." This means that by sending a generic email to all your subscribers, you miss the opportunity to connect directly with each recipient and deliver personalized content.
One of the key factors in running a truly effective campaign is a well-identified audience—ensuring that recipients receive the right message, in the right place, at the right time through proper segmentation.
Set a Clear Goal for Your Campaign
Simply sending emails just to check a task off your to-do list won’t lead to success. You need to have a clear understanding of what you expect from the campaign. This will help you choose the right audience segment that will best contribute to achieving your objective.
Plan the Emails Included in Your Campaign
Once you’ve identified your target audience and campaign goal, it's time to determine how your recipients will move from point A to point B after receiving your message. In other words, you need to develop a strategic flow for your campaign.
Keep in mind that a single email cannot address multiple objectives at once. That’s why your campaign may consist of several emails designed for different stages. For example, when generating leads, you should first send educational emails to raise awareness and increase engagement before focusing on conversion-driven messages.
Know Your Audience Before Sending an Email
You may have heard the phrase, "When you speak to everyone, you speak to no one." This means that by sending a generic email to all your subscribers, you miss the opportunity to connect directly with each recipient and deliver personalized content.
One of the key factors in running a truly effective campaign is a well-identified audience—ensuring that recipients receive the right message, in the right place, at the right time through proper segmentation.
Set a Clear Goal for Your Campaign
Simply sending emails just to check a task off your to-do list won’t lead to success. You need to have a clear understanding of what you expect from the campaign. This will help you choose the right audience segment that will best contribute to achieving your objective.
Plan the Emails Included in Your Campaign
Once you’ve identified your target audience and campaign goal, it's time to determine how your recipients will move from point A to point B after receiving your message. In other words, you need to develop a strategic flow for your campaign.
Keep in mind that a single email cannot address multiple objectives at once. That’s why your campaign may consist of several emails designed for different stages. For example, when generating leads, you should first send educational emails to raise awareness and increase engagement before focusing on conversion-driven messages.
Allocate Enough Time for Subject Lines
No one will reach the content of your email if you don’t craft an enticing subject line that compels them to click. Spend time creating these lines carefully, or else the entire message will be ignored.
Write Relevant Content for Your Audience
After successfully completing the previous steps, it’s crucial to understand what type of content to deliver to the reader in order to maximize the achievement of your email campaign’s goal. For instance, don’t send a purchase-encouraging message to people who are at the early stages of the consumer journey, such as the awareness phase.
Use the Right Toolset
There are several email builders available that allow you to create creative, unique, functional, and targeted messages. Even free versions of these tools can help you run truly valuable and effective campaigns.
No one will reach the content of your email if you don’t craft an enticing subject line that compels them to click. Spend time creating these lines carefully, or else the entire message will be ignored.
Write Relevant Content for Your Audience
After successfully completing the previous steps, it’s crucial to understand what type of content to deliver to the reader in order to maximize the achievement of your email campaign’s goal. For instance, don’t send a purchase-encouraging message to people who are at the early stages of the consumer journey, such as the awareness phase.
Use the Right Toolset
There are several email builders available that allow you to create creative, unique, functional, and targeted messages. Even free versions of these tools can help you run truly valuable and effective campaigns.
Don't Forget Personalization and Visual Content
Very few people will be interested in an email that starts with "Hello, Mr./Ms." Instead, the reader could see their name or surname, which would encourage them to open the email.
Additionally, readers aren’t interested in a message that’s only made up of text that feels like an obligation to read. Therefore, your email should be structured with engaging graphics and clear text, allowing the information to be immediately understood.
Don’t Miss the Opportunity to Use Call-to-Actions
Remember, by taking up your customer's time and adding yet another email to their inbox, you need to have a clear message for them: What do you expect from the reader? What should they do next? By applying relevant calls to action along the consumer journey, you will guide them towards the next steps, getting closer to achieving the campaign’s goal.
Before sending to readers, be sure to test your created email. Are the links and other elements working as expected on all devices (phone, computer)?
By combining these fundamental steps with your creativity and motivation, you’ll confidently execute truly effective email campaigns and soon feel their impact.
Very few people will be interested in an email that starts with "Hello, Mr./Ms." Instead, the reader could see their name or surname, which would encourage them to open the email.
Additionally, readers aren’t interested in a message that’s only made up of text that feels like an obligation to read. Therefore, your email should be structured with engaging graphics and clear text, allowing the information to be immediately understood.
Don’t Miss the Opportunity to Use Call-to-Actions
Remember, by taking up your customer's time and adding yet another email to their inbox, you need to have a clear message for them: What do you expect from the reader? What should they do next? By applying relevant calls to action along the consumer journey, you will guide them towards the next steps, getting closer to achieving the campaign’s goal.
Before sending to readers, be sure to test your created email. Are the links and other elements working as expected on all devices (phone, computer)?
By combining these fundamental steps with your creativity and motivation, you’ll confidently execute truly effective email campaigns and soon feel their impact.
