ՀՀ-ում միջազգային որակի կրթության ապահովման իր առաքելությունը
BSMI-ը իրականացնում է իր ամենակարևոր ռեսուրսի՝ դասախոսների շնորհիվ։
Մենք մշտապես ոգևորված ենք՝ մեր թիմը համալրելու ոլորտի առաջատար մոտիվացված մասնագետներով։
Եթե ցանկանում եք դառնալ BSMI Team-ի անդամ, ստորև լրացրե՛ք հայտը, և մենք կապ կհաստատենք Ձեզ հետ։
Թո՛ղ տվյալներդ, և մենք կապ կհաստատենք քեզ հետ:
Guide to Creating a Unique Logo
Whether you're launching a new business or refreshing your brand, follow our logo design tips to create a truly eye-catching emblem!
A logo is a crucial element for any business. You'll use it in social media posts, presentations, marketing materials, business cards… so it must clearly represent who you are, what you do, why, and how you do it. Quite a big job for a small graphic, right?
No need to worry! We've gathered the essential rules and tips for designing a standout, eye-catching logo.
A truly great logo should:
What Is Brand Essence, and How Do You Define It?
It’s all about how you want people to feel about your brand. You might have also heard the term brand personality—it should be consistent across everything, from your logo to your content, and clearly outlined in your brand guidelines.
Once you define your brand essence, designing a logo becomes 100 times easier (not scientifically proven, but trust us! 😄).
No need to worry! We've gathered the essential rules and tips for designing a standout, eye-catching logo.
A truly great logo should:
- Be distinctive
- Stay timeless
- Be memorable
- Look great in both large and small sizes
- Reflect your brand’s essence and emotional vibe
What Is Brand Essence, and How Do You Define It?
It’s all about how you want people to feel about your brand. You might have also heard the term brand personality—it should be consistent across everything, from your logo to your content, and clearly outlined in your brand guidelines.
Once you define your brand essence, designing a logo becomes 100 times easier (not scientifically proven, but trust us! 😄).
Take 5 minutes right now and write down 3-4 words that describe the emotions you want your brand to evoke.
Now, let’s move on to the rules of logo creation:
We believe it’s best to start with the "Don'ts" of logo creation, with the main ones being:
Now, let's look through some examples
Let your logo breathe.
Sometimes a logo looks more beautiful when it’s surrounded by a beautiful frame. If you've decided to go in that direction, make sure to leave enough space between the logo and its boundaries.
We believe it’s best to start with the "Don'ts" of logo creation, with the main ones being:
- Don’t follow industry clichés: Just because you're a dentist doesn’t mean your logo must feature a tooth. Quite the opposite—avoid generic, template logos. Have you ever seen a brand’s logo and thought, “I’ve seen something like this before, but for a different brand”? That’s the generic logo—lifeless graphics that offer nothing to the brand.
- Don’t overcomplicate everything: Simplicity is the key. The secret to creating a memorable and impactful logo is keeping it simple.
- Don’t try to be too trendy: Trends are great, but believe it or not, your logo should outlast those trends. Your logo should have a longer lifespan than current design trends.
- Don’t pay for a low-quality logo just to save a few dollars: Your logo is not the place to cut costs in your business. A good logo will definitely return the investment you make in it.
Now, let's look through some examples
Let your logo breathe.
Sometimes a logo looks more beautiful when it’s surrounded by a beautiful frame. If you've decided to go in that direction, make sure to leave enough space between the logo and its boundaries.
Balance your tagline.
It is always recommended to keep your tagline shorter than your brand name, using a maximum of 25-30 characters. So, if you've chosen a bold font for your brand name, opt for a more basic one for your tagline.
It is always recommended to keep your tagline shorter than your brand name, using a maximum of 25-30 characters. So, if you've chosen a bold font for your brand name, opt for a more basic one for your tagline.
Use legible handwritten fonts.
Handwritten fonts can look very beautiful and elegant, but they should first match your brand’s style and then be clear and readable.
Handwritten fonts can look very beautiful and elegant, but they should first match your brand’s style and then be clear and readable.
Sometimes, it's these small details that completely change the meaning and essence of your logo. Don't be afraid of these experiments. Try out several options to understand which one best aligns with your brand's message.
Use a clear background
Make sure your logo is visible by choosing a suitable background shade. If the text is light, choose a much darker shade for the background to create contrast and ensure its readability.
Make sure your logo is visible by choosing a suitable background shade. If the text is light, choose a much darker shade for the background to create contrast and ensure its readability.
Follow the balance of elements
Indeed, experimentation is always necessary, but not every completely unbalanced combination of elements looks aesthetically pleasing. Therefore, we recommend first aligning the elements in your logo in one unified direction—left, center, or right—and then determining which option feels more acceptable.
Indeed, experimentation is always necessary, but not every completely unbalanced combination of elements looks aesthetically pleasing. Therefore, we recommend first aligning the elements in your logo in one unified direction—left, center, or right—and then determining which option feels more acceptable.
Many popular logos are actually the result of numerous calculations, like the updated Twitter logo. Those circles are not some cosmic mysteries; they are simply guides to maintain the image's symmetry.
The same goes for Apple’s logo. It may seem like the bitten part of the apple disrupts the image’s symmetry, but everything is much deeper than that.
Well, now let’s take a look at some examples.
Logos that contain double images are quite memorable, as they combine two concepts into one image. A good example of this is the WinePlace logo.
Logos that contain double images are quite memorable, as they combine two concepts into one image. A good example of this is the WinePlace logo.
The Pin points to a location, and at the same time, it also represents an inverted wine glass. This playful use of images captivates consumers and sticks in their memory.
A similar example is the Spartan Golf Club logo.
A similar example is the Spartan Golf Club logo.
Logos that feature negative space are also memorable, such as the FedEx logo with its hidden arrow.
In the U.S., people see FedEx trucks and billboards several times a day, but they may not have noticed the hidden arrow in the logo until now.
In the U.S., people see FedEx trucks and billboards several times a day, but they may not have noticed the hidden arrow in the logo until now.
There are several great examples of using negative space, which we will present below.
So, don't be afraid of experimentation—create a unique and distinct logo, and build a new reality for your brand.
