ՀՀ-ում միջազգային որակի կրթության ապահովման իր առաքելությունը
BSMI-ը իրականացնում է իր ամենակարևոր ռեսուրսի՝ դասախոսների շնորհիվ։
Մենք մշտապես ոգևորված ենք՝ մեր թիմը համալրելու ոլորտի առաջատար մոտիվացված մասնագետներով։
Եթե ցանկանում եք դառնալ BSMI Team-ի անդամ, ստորև լրացրե՛ք հայտը, և մենք կապ կհաստատենք Ձեզ հետ։
Թո՛ղ տվյալներդ, և մենք կապ կհաստատենք քեզ հետ:
markeitng strategy
We present to you a step-by-step guide for creating a marketing strategy that aligns with international standards.
Any marketing strategy, regardless of the industry, is composed of clear components. Depending on the industry, there may be more or fewer elements, but the international standards are as follows:
Brief – includes the information provided by the brand representative to the marketer about the product or service, helping to form a clear understanding of the brand’s goals and the ways to achieve them.
External Environment Analysis – before proposing specific solutions, research must be conducted. The first step is the analysis of the external environment, which is carried out through clear marketing models, aimed at understanding what external and internal factors may influence the business, and how to leverage these factors to maximize benefits while minimizing risks and enhancing opportunities.
Target Audience Analysis – one of the most important aspects of a marketing strategy, helping to understand who the product is intended for. This analysis is also conducted using specific methods, often employed by sociologists, to assist marketers.
Brief – includes the information provided by the brand representative to the marketer about the product or service, helping to form a clear understanding of the brand’s goals and the ways to achieve them.
External Environment Analysis – before proposing specific solutions, research must be conducted. The first step is the analysis of the external environment, which is carried out through clear marketing models, aimed at understanding what external and internal factors may influence the business, and how to leverage these factors to maximize benefits while minimizing risks and enhancing opportunities.
Target Audience Analysis – one of the most important aspects of a marketing strategy, helping to understand who the product is intended for. This analysis is also conducted using specific methods, often employed by sociologists, to assist marketers.
Category Analysis – analyzes the industry of products or services, revealing the current market situation.
Competitor Analysis – in this research phase, several competitors close to the brand need to be identified, and a comparative analysis should be conducted by setting clear criteria for the analysis.
Pricing – after completing the analyses, the price of the product or service can be determined by understanding which price segment is most appropriate to target.
Creative Concept Development – in this phase, the brand’s message is defined, which must be communicated to the consumer through selected advertising channels and frequencies, based on the findings of the research and the best possible combinations.
Competitor Analysis – in this research phase, several competitors close to the brand need to be identified, and a comparative analysis should be conducted by setting clear criteria for the analysis.
Pricing – after completing the analyses, the price of the product or service can be determined by understanding which price segment is most appropriate to target.
Creative Concept Development – in this phase, the brand’s message is defined, which must be communicated to the consumer through selected advertising channels and frequencies, based on the findings of the research and the best possible combinations.
Advertising Channel Selection – depending on the marketing objective, specific advertising channels are chosen through which the brand’s message should be presented at different stages. This selection is made by considering certain characteristics of advertising channels, such as visual contact, duration, frequency, and so on.
KPI Definition – in the final stage of building a marketing strategy, performance measurement indicators (KPIs) are defined, which will help determine whether the desired results have been achieved or not.
KPI Definition – in the final stage of building a marketing strategy, performance measurement indicators (KPIs) are defined, which will help determine whether the desired results have been achieved or not.
