ՀՀ-ում միջազգային որակի կրթության ապահովման իր առաքելությունը
BSMI-ը իրականացնում է իր ամենակարևոր ռեսուրսի՝ դասախոսների շնորհիվ։
Մենք մշտապես ոգևորված ենք՝ մեր թիմը համալրելու ոլորտի առաջատար մոտիվացված մասնագետներով։
Եթե ցանկանում եք դառնալ BSMI Team-ի անդամ, ստորև լրացրե՛ք հայտը, և մենք կապ կհաստատենք Ձեզ հետ։
Թո՛ղ տվյալներդ, և մենք կապ կհաստատենք քեզ հետ:
Neuromarketing
How to Capture the Consumer's Attention
How to Capture the Consumer's Attention
We discuss the most subtle and interesting methods used in marketing to influence the consumer's subconscious.
What makes people buy one product instead of another? This is one of the most important questions for any business, and it can be answered clearly by experts conducting neuromarketing research.
Typically, methods such as in-depth interviews, focus groups, surveys, etc., are used for this purpose. However, these methods come with certain issues:
That’s why businesses are very interested in understanding what’s going on in a person’s mind, even if they don’t understand it themselves or try to hide it. There are high hopes for neuromarketing, which has been developing at a fast pace in recent years.
Modern methods and technologies allow us to study a person’s neurophysiological interactions in everyday life and understand the subconscious reasons behind their behavior.
So, what does this offer businesses? What problems does neuromarketing solve? What tools do neuromarketers use? These are the questions that Anna-Mari Sargsyan, the founder of BSMI school, addressed during an online webinar, the recording of which you can watch below.
Typically, methods such as in-depth interviews, focus groups, surveys, etc., are used for this purpose. However, these methods come with certain issues:
- Buyers are not always able to explain why they purchased a particular product, especially what influenced their decision.
- They may not tell you the real motives behind their decision, instead offering socially acceptable explanations for their choices.
That’s why businesses are very interested in understanding what’s going on in a person’s mind, even if they don’t understand it themselves or try to hide it. There are high hopes for neuromarketing, which has been developing at a fast pace in recent years.
Modern methods and technologies allow us to study a person’s neurophysiological interactions in everyday life and understand the subconscious reasons behind their behavior.
So, what does this offer businesses? What problems does neuromarketing solve? What tools do neuromarketers use? These are the questions that Anna-Mari Sargsyan, the founder of BSMI school, addressed during an online webinar, the recording of which you can watch below.
