How to Choose the Right Marketer
Webinar
A webinar for the HR Community of Armenia, where the founder of BSMI shares insights on how to choose the right marketer.
A webinar organized by BSMI for the HR Community of Armenia, where the founder of BSMI, Anna-Mari Sargsyan, shared insights on how to choose the right marketer, what questions to ask during an interview, and how to evaluate their qualifications.

Three main directions to simplify employee selection were presented:

  1. Mastery of marketing trends – understanding what is relevant, how to keep up with the times, and ensure brand relevance.
  2. Perception of work responsibilities and duties – understanding how a marketer envisions their work, functions, the purpose of their tasks, and the evaluation of performance indicators.
  3. Brand-specific situational cases – how a marketer would act in different scenarios and what solutions they would offer for advancing the brand.
These and several other useful tips were discussed during the webinar, and the recording can be viewed below.
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