SUCCESSFUL BUSINESS ON MARKETPLACES eng

Ուղղեք ցանկացած հարց, և մենք սիրով կպատասխանենք ձեզ մեկ օրվա ընթացքում, ինչպես նաև կօգնենք ընտրել համապատասխան դասընթացը

Format

8 interactive lessons
Schedule

Dec 10-27
(Mon/Wed/Fri)
Hours

18:30-20:00
Language of instruction:

Russian

What skills are needed to successfully earn on marketplaces?

The ability to analyze demand, competitors, and market trends

Skills in selecting in-demand products and managing assortments

Proficiency in setting prices strategically and calculating discounts to attract buyers

Skills in writing product descriptions, creating appealing photos, and optimizing content for platform algorithms

Knowledge of advertising tools (targeting, PPC) and methods for free promotion

The ability to communicate effectively with buyers to increase loyalty and drive repeat sales

Budget planning skills, as well as analyzing profits and optimizing expenses

Are a beginner or experienced seller on WB and Ozon

looking to build an effective sales system on marketplaces

Want to start a new career

in one of the most in-demand and rapidly growing fields—marketplaces and e-commerce

Plan to launch your product on a marketplace from scratch

and promote it effectively to ensure high income.

Want to learn everything about working with marketplaces

by studying real cases and gaining valuable insights.

Are a beginner or experienced seller on
WB and Ozon

looking to build an effective sales system on marketplaces

Want to start a new career

in one of the most in-demand and rapidly growing fields—marketplaces and e-commerce

Plan to launch your product on a marketplace from scratch

and promote it effectively to ensure high income.

Want to learn everything about working with marketplaces

by studying real cases and gaining valuable insights.

What challenges might arise, and how do we address them?

-1-

Russian language

Our experts will help you overcome language difficulties—you can always ask questions and communicate in Armenian.
-2-

Excel knowledge

We provide an online course to help you master basic Excel skills, so you can confidently use it as part of the program.

GUEST SPEAKER

ILYA KOTOV

International speaker and marketer who successfully brought 3 brands into the Top 10 on Wildberries and Ozon.

years of experience
in retail and e-commerce

Consultant for

+

brands

on promotion strategies

Expert for the "Business Environment" course (Sber)
Author of the “Marketplace Manager” course for Yandex.Practicum

Case studies: Sokolov, VkusVill, Orby

+

All course sessions are recorded on video.

If you miss a class, you can watch it online, and all video recordings of each session will be provided to you with permanent access.

PROGRAM

Selecting Products for Marketplace Sales

After the lesson, you will be able to:

Select products with high commercial potential for marketplace sales.
Understand restrictions for different products and legal entities.
Grasp the structure of sales expenses and income.
Forecast the volume for the first supply and restocking.

LESSON 1

Launching Sales: From Seller Registration to Store Setup

After the lesson, you will be able to:

Register yourself as a marketplace seller.
Set up and configure your store for promotion.
Process, package, and ship your first order.

How to Calculate Prices and Discounts

After the lesson, you will be able to:

Understand how pricing is structured for buyers and sellers.
Calculate expenses for marketplace services.
Compute your own costs.
Set prices to achieve the desired income.
Calculate discounts to participate in promotions.

LESSON 2

LESSON 3

How to Create Effective Product Pages

After the lesson, you will be able to:

Understand what determines a product's ranking in search results.
Create a compelling product page, including upselling strategies.
Improve product pages by testing hypotheses.
Draft requirements for photoshoots and infographic creation.
Draft requirements for video production.

LESSON 4

How to Budget for Advertising and Promote Products on Wildberries

After the lesson, you will be able to:

Identify the tools needed within the seller's account.
Launch tools in the right sequence.
Use external tools for promotion.
Calculate advertising costs and evaluate its effectiveness.
Incorporate expenses into unit economics and manage them.
Automate advertising tasks.

LESSON 5

Paid and Free Promotion on Ozon Without Fake Purchases

After the lesson, you will be able to:

Identify the tools needed within the seller's account.
Launch tools in the right sequence.
Use external tools for promotion.
Calculate advertising costs and evaluate its effectiveness.
Incorporate expenses into unit economics and manage them.

LESSON 6

Managing Sales: Understanding Growth and Decline

After the lesson, you will be able to:

Analyze how and where the sales funnel is formed.
Break down sales into retail metrics.
Conduct a factor analysis of sales growth and decline.
Identify the reasons for changes and draw conclusions.
Forecast and manage sales.

LESSON 7

Engaging with Customers to Ensure Repeat Business

After the lesson, you will be able to:

Respond effectively to chats, reviews, and questions.
Handle return requests.
Upsell through customer interactions.
Encourage 5-star reviews.
Drive repeat purchases.

LESSON 8

After the lesson, you will have:

A checklist: "10 Mistakes to Avoid When Starting Sales."
A checklist for an initial store audit.
A guide for managing inventory and orders.

After the lesson, you will have:

A calculated unit economics for all products.
A guide: "Algorithm for Entering/Exiting Marketplace Promotions."
A guide on "Marketplace Services."

After the lesson, you will have:

A checklist on search ranking factors with prioritization.
A checklist for creating effective product pages.
Templates for infographic creation and video production.

After the lesson, you will have:

A checklist for marketing tools.
A guide: "Algorithm for Activating Tools."
Spreadsheets for managing advertising tools, including budget calculation and effectiveness analysis.
An extended unit economics spreadsheet.

After the lesson, you will have:

A checklist for marketing tools.
A guide: "Algorithm for Activating Tools."
A spreadsheet for managing advertising tools.
An extended unit economics spreadsheet.

After the lesson, you will have:

A checklist for key reports: where to find them.
A guide on calculating retail metrics.
A guide for factor analysis of sales.
An extended form for tracking statistics.

After the lesson, you will have:

A guide for daily checks of the seller’s account.
Algorithms and sample scripts for addressing complaints.

Can't Decide?

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Can't Decide?

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Pricing Plans

Book your spot today and take advantage of exclusive prices!

Basic

Until December 5
110,000 AMD
December 6 – December 9
117,500 AMD
December 10
150,000 AMD

Register and Pay

PRO

1-hour personal consultation

Until December 5
202,000 AMD
December 6 – December 9
210,500 AMD
December 10
243,000 AMD

What is included in the PRO package?

Register for the Course!

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BSMI Marketing School

+374 44 144 904
study@bsmi.am
1/1 Yekmalyan, Yerevan