Ուղղեք ցանկացած հարց, և մենք սիրով կպատասխանենք ձեզ մեկ օրվա ընթացքում, ինչպես նաև կօգնենք ընտրել համապատասխան դասընթացը

Business School of Marketing & Innovations is the first marketing school in Armenia and implements completely new programs adapted for the Armenian market.

These programs were developed by professors of the best universities in Moscow, senior specialists of TOP 3 largest advertising companies, as well as leading specialists of Armenian advertising companies, based on the best features of foreign educational programs and their work experience.

This means that the educational programs are completely new and created specifically for this school.

The programs include the key points and expertise of the practical world, organized into comprehensive courses in Armenia itself.

ABOUT US

WHY BSMI?

International experience adapted to the Armenian market
and partners with whom the courses are constantly updated
Author materials prepared on the basis of closed information platforms and professors' experience, without theory
Individual approach and contact independent of group classes
Maintaining constant contact with lecturers
even after the completion of the courses

OUR STORY

ANNA-MARY SARGSYAN: CEO AND VISIONARY LEADER

In 2013, not finding a full-fledged course that would help her specialize in the field of marketing, the founder of BSMI left Armenia to study and gain experience abroad.

After working with a number of global companies such as BBDO, ADV, Bayer, Unilever, etc., as well as teaching at the Higher School of Economics of Moscow, together with Vruyr Oganyan, a candidate of economic sciences and a specialist in anti-crisis management, Anna-Mari gathered a team, returned to Armenia in order to transfer the acquired experience and knowledge to the youth of the country.

The goal of our programs is to prepare marketing professionals who, after listening to the problems of the brand or product, can offer competent strategic solutions with a multi-content communication toolkit, as well as implement them independently.

Our mission is to eliminate the gap between employers and jobseekers by matching the latter's capabilities to the requirements of the market, and to create a common understanding of marketing in the country, reducing the outflow of education to other countries.

The school operates with a special methodology developed by BSMI founder Anna-Mari Sargsyan, based on the best practices of international universities, which distinguishes the school from other educational institutions.

LEARNING
BY DOING

Practical tasks let you absorb the material even better.

Moreover

At the end of the course, the students have their own working portfolio
Business problem solving logic is improved

The methodology ensures that even beginners fully grasp the topic by the end of each lesson

Mixed-methodology allows beginners and experienced professionals to learn together, as a result of which beginners master all the nuances of the field, and experienced ones update their knowledge and experience, acquiring internationally applicable skills

Practical Tasks in Each Lesson

From Junior to Professional

Training of Experienced Specialists

WHAT ARE THE MATERIALS BASED ON?

A bold part of the master's program of the TOP 7 Eurasian University, Faculty of Marketing (TOP 1 program in Russia)

ACTUAL PRICE: ~2.300.000 AMD/ YEAR

One of the main part of the one-year program of Russia's "1st Media School", where personnel are prepared for the TOP 10 marketing companies of the world

ACTUAL PRICE: ~950.000 AMD

Over 10 years of experience of the founders

10 YEARS

Trainings in more than 25 directions (research, pricing, advertising planning, SMM, SEO, etc.)

ACTUAL PRICE OF EACH: >1.000.000 AMD

Materials from CIM University

ACTUAL PRICE: 4M AMD

By studying at BSMI, you get all this knowledge much more affordable (up to 10 times)

in Armenian, adapted for the Armenian market.

WHAT DETERMINES THE COURSE FEES?

The cost of the global education of the personnel

We encourage our lecturers to continuously participate in international programs both on-site and distance options to stay abreast of the latest updates and innovations in the field, and these programs are quite expensive and require financial resources. Without constant training, we cannot guarantee you quality and innovative education.

The cost of knowledge

The average monthly fee for those international programs can be about 1000-2000 USD, which cannot be depreciated and transferred for example 15000 AMD. You get the knowledge provided by Oxford, HSE, First Media School, University of San Diego and other institutions at a much more affordable price (perhaps a little high for RA) without leaving the country.

The cost of academic experience

You will not find a lecturer at BSMI who, for example, started teaching after studying SMM for a year in any institution. All our lecturers have a huge academic experience, in which huge sums of money and years of efforts have been invested. The sum total of everyone's experience is at least 40 years of education with an investment of more than $300,000.

Contact with employers

Each of our courses is designed to provide extensive practical knowledge. With dedicated effort, securing a job becomes highly achievable, and the salary earned can cover the cost of your education within just 1 to 3 months.

Networking

BSMI educates people whose networking can have a turning point in your career. Harvard University for example is considered one of the leaders, first of all, in terms of networking, rather than the quality of the knowledge provided.

Quality content

We have a dedicated team that works tirelessly for you. They create high-quality articles and posts to save adapted to the Armenian audience on our web pages, and their efforts are also compensated.

ISO CERTIFIED EDUCATIONAL INSTITUTION

OUR CLASSROOMS

The courses are held in the classrooms designed in the most innovative style.

The school has 3 classrooms

1. Metaverse - for up to 30 students

2. Hybrid - for up to 30 students

3. Go green - for up to 8 students

BSMI ATMOSPHERE

The atmosphere of the school where you study is also very important for the student efficiency.

BSMI has two large and one small auditoriums, which provide a warm atmosphere, high motivation and all the possibilities to organize the teaching process with maximum efficiency.

GET TO KNOW THE BSMI TEAM