Feel free to ask any questions! We’ll get back to you within a day and help you choose the right course.
Participants can also choose a remote advanced course to deepen expertise in one of the subjects,
One of the most crucial skills for these specialists is the ability to work effectively with presentations.
ensuring marketing teams and professionals gain both strategic foundations and specialized digital skills to excel in today’s competitive market.
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Why
bsmi stands out
Get ready to experience our most sought-after course in person!
BSMI has secured 2 Platinum Awards at the MarCom Awards Marketing Festival, as well as 2 gold and 1 silver awards at NYX Awards
Global experience mixed with Armenian realities
Our expertise spans the following fields:
Real Estate | E-commerce | Finance | HealthCare | Education | Retail
Real Estate | E-commerce | Finance | HealthCare | Education | Retail
See Our Cases!
cim
Globally Recognized Marketing Standards for Industry-aligned Skills
Expert Insights from the Leading Digital Marketing Institute in Cutting-edge Digital Strategies
Advanced Practices from a Top-Tier Marketing and Business School
Media and Communication Expertise for Modern Marketers
Marketing Strategy Creation Practical Course for any Industry or Country
Consumer-Focused Strategies from a Global Industry Leader
Creative Insights for Impactful Campaigns and Brand Strategies
bsmi
Unilever
bbdo
First Media School
hse
dmi
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BSMI offers a course developed to international standards, tailored to the local markets, delivering global-quality education
CEO of BSMI business school and
Marketing Director at Gate21 Marketing Agency
Marketing Director at Gate21 Marketing Agency
Lecturers
about the
Anna-Mari Sargsyan received her education at the National Research University - Higher School of Economics, after which she taught in the university's master's program.
Simultaneously worked with:
- Bayer, a German corporation, at BBDO
- Unilever at IPGMediaBrands, leading the strategy for brands such as Calve, Baltimor, Omo, and others in the Russian market
- As Innovation Manager at IPGMediaBrands.
In 2020, she returned to Armenia and founded BSMI - the country’s first marketing school with the goal of sharing her experience and knowledge with young professionals.
In 2021, she established Gate21 Marketing Agency alongside BSMI, which carries out projects for major local and international brands.
The best and most sought-after platform for transferring marketing knowledge to students has always been the “Global Marketing in 5 Months” course. Moving forward, the most practical insights will be accessible to larger groups of marketing enthusiasts, regardless of course participation.
In 2021, she established Gate21 Marketing Agency alongside BSMI, which carries out projects for major local and international brands.
The best and most sought-after platform for transferring marketing knowledge to students has always been the “Global Marketing in 5 Months” course. Moving forward, the most practical insights will be accessible to larger groups of marketing enthusiasts, regardless of course participation.
anna-mari sargsyan
Working Experience:
Head of Digital Projects and Targeting at Gate21 Marketing
- UFAR (French University in Armenia)
- University of León
- BSMI
Planning brand promotion strategies for existing or new brands on social media, developing and executing advertising campaigns.
Education:
Specialization:
milena voskanyan
Senior social media strategist for leading companies in Armenia, including Skyline, Cashme by GC, BSMI, Artlife Kempinski Residences, Campus ecosystem, INCORE, WCIT2024, and menu.am.
Working Experience:
Head of Marketing Projects and Initiatives at Gate21 Marketing
- Yerevan State University (YSU)
- BSMI
Media planning for the promotion of existing or new brands, development of advertising policies, and media strategies.
Education:
Specialization:
Ani Knyazyan
Experience with leading companies in Armenia, including Skyline, Cashme by GC, Artlife Kempinski Residences, banali.am, Colgate Armenia, BSMI, Dili Dairy, Lusarev Wines, Lumiere Optics, and menu.am.
Corporate Marketing Departments
This course helps teams strengthen their strategic planning and decision-making, ensuring they can design data-driven campaigns that align with business goals.
Small Marketing Agencies
This program helps gain the skills to grow service portfolio, improve client offers, and compete more effectively by applying structured, professional marketing practices.
Freelance Marketers
This course helps expand their expertise, mastering practical tools and specialized areas to deliver greater value and attract higher-level clients
Get THE SYLLABUS
Leave your contact information to get the syllabus
Get THE SYLLABUS
Leave your contact information to get the syllabus
Get THE SYLLABUS
Leave your contact information to get the syllabus
Get THE SYLLABUS
Leave your contact information to get the syllabus
Who
the course is for
This course is for marketing professionals and organizations seeking to strengthen their strategic capabilities.
Opportunity to choose optional specialization modules
Guidance from award-winning marketing professionals and industry leaders
Possibility to explore any chosen topic in greater depth through remote advanced course
Fully interactive experience with real-world case studies
8 offline lectures and practical workshops
2
5
4
3
1
What
MAKES THIS COURSE UNIQUE
NO THEORY!
full engagement in interactive work
Course Structure
is based on
- Best practices and tools used the
award-winning marketing strategists and
experts from global companies such as
Unilever and BBDO01 -
Hands-on techniques and real-world
applications for building actionable strategies that align with international standards and business goals
02
COURSE STRUCTURE
CORE COURSE
CORE COURSE
Marketing Strategy Creation
Intensive core program covers:
- Marketing Strategy Introduction
- Competitor Analysis
- Category Analysis
- Consumer Journey Mapping
- Concept Development
- Channel selection
- PBA Reporting
- Client Offer Creation
OPTIONAL MODULES
REMOTE ADVANCED
REMOTE ADVANCED
Advanced Specialization Course
A deeper remote track for those who want to specialize further in one of the chosen modules with advanced tools and guidance.
Social Media Restart
A complete guide on how to effectively present a social media page across different platforms — including key strategies to drive sales and make the page engaging and appealing to your audience.
Influencer Marketing
Learn how to choose the right strategy
for your influencer campaigns:
- Explore the available tools,
- understand how to select the right influencers based on your project, product, and business objectives,
- Figure out how to deliver your message effectively through influencer partnerships.
RFM Analysis
Understand how to segment your client database the smart way:
- Find out how to win back inactive customers
- Boost both the average order value and purchase frequency.
Targeting
- Learn how to segment your audience on Meta:
- Understand how to create a targeted ad plan aligned with your concept, structured according to the marketing funnel.
How
you will learn
The course ensures participants gain practical skills they can apply immediately
Project-based learning
Collaborative group activities
Problem solving workshops
Expert-led sessions
with actionable insights
with actionable insights
Practical assignments
and live feedback
and live feedback
Access to additional resources
BSMI is trusted by 2000+ students
with 97% Net Promoter Score (NPS)
with 97% Net Promoter Score (NPS)
First of all I want to express my gratitude to that kind person, who in the last minute cancelled their participation in the Global Marketing course and I got the chance to join the team :) Today, the results are more than my expectations. A school that prioritizes the quality of knowledge, the accessibility of transferring that quality to students, and student comfort, is a perfect role model for the educational system in Armenia. Here, every problem, from educational to technical. has its own clear solution. Acquaintance, quality knowledge and constant contact with the best specialists of the field - this is what every marketer needs. It takes years in Armenia to achieve this. Today, I have all these thanks to BSMI.
Besides a new profession and a range of human qualities, there is one more important thing I have learnt from the founder of the school - Anna-Mary: when after the war there were constant thoughts about leaving the country, following the example of Anna-Mary, I understood that, both in marketing and in life, running away from the problem is not the solution.
You need to understand the problem, analyze it and find the solution that brings the best results. Only now I understand that she and some people like her have seen the problem that harms our country so much - the level of education - and have come to contribute to the solution of that problem. Thank you, BSMI team!
Besides a new profession and a range of human qualities, there is one more important thing I have learnt from the founder of the school - Anna-Mary: when after the war there were constant thoughts about leaving the country, following the example of Anna-Mary, I understood that, both in marketing and in life, running away from the problem is not the solution.
You need to understand the problem, analyze it and find the solution that brings the best results. Only now I understand that she and some people like her have seen the problem that harms our country so much - the level of education - and have come to contribute to the solution of that problem. Thank you, BSMI team!
I discovered the Global Marketing course after spending about six months exploring and searching through numerous marketing courses. Personally, I encountered the challenge of having too many options, which often leads to making the wrong choice and wasting significant resources. At the beginning of the course, I had serious concerns about whether it would be applicable in practice.
Immediately after completing the course, I decided to look for a new job. My initial fear that I might struggle to apply the knowledge I had gained disappeared right away. I was reassured once again that I had fully grasped all the essential knowledge, which I could further strengthen through practical application.
I received a job offer from MegaFood LLC. With confidence, I recommend this course to all my acquaintances who aspire to enter and specialize in the field of marketing.
To conclude, I would like to share one of my favorite quotes:
"Business has only two basic functions - marketing and innovation."
Peter Drucker
Immediately after completing the course, I decided to look for a new job. My initial fear that I might struggle to apply the knowledge I had gained disappeared right away. I was reassured once again that I had fully grasped all the essential knowledge, which I could further strengthen through practical application.
I received a job offer from MegaFood LLC. With confidence, I recommend this course to all my acquaintances who aspire to enter and specialize in the field of marketing.
To conclude, I would like to share one of my favorite quotes:
"Business has only two basic functions - marketing and innovation."
Peter Drucker
I don't think I'll surprise you by saying how satisfied I am with BSMI, how much it's given me, and how pleased I am with the quality of knowledge I've received there. But I would like to address those people who are thinking of starting a new business.
I highly recommend participating in the Global Marketing in 5 Months course, as right from the very first moments of starting a business, your knowledge stays with you, and you can apply it in every phase of work without having to rely on different specialists to complete each stage.
I must also mention another important point for me—the ongoing connection with the instructors. I want to highlight the enormous role of Anna-Mari and Anahit in my business creation. I've contacted them for various questions, and I've always received clear answers and thoughtful advice. In the end, I just want to say how grateful I am for these unforgettable 5 months, which have played such a significant role in my life. I'm looking forward to new courses that I will gladly participate in!
I highly recommend participating in the Global Marketing in 5 Months course, as right from the very first moments of starting a business, your knowledge stays with you, and you can apply it in every phase of work without having to rely on different specialists to complete each stage.
I must also mention another important point for me—the ongoing connection with the instructors. I want to highlight the enormous role of Anna-Mari and Anahit in my business creation. I've contacted them for various questions, and I've always received clear answers and thoughtful advice. In the end, I just want to say how grateful I am for these unforgettable 5 months, which have played such a significant role in my life. I'm looking forward to new courses that I will gladly participate in!
Hello, I’m David, and I’ll share my story with BSMI:
I knew nothing about BSMI and came upon the advice of my director (at the time, I worked at Sandoz pharmaceutical company), and from the very first moment, I knew I was in the right place. I came to BSMI simply as a medical representative, and just a few weeks before finishing the program, I became the marketing manager for Sandoz's OTC team.
Now, I am the marketing manager at the Medical Genetics Center. In addition to all this, after 5 months of BSMI classes, I manage my social media pages with large audiences and am developing my own brands.
BSMI – first and foremost, are friends who are always by your side, both with advice and with their own strength and opportunities. I am grateful to BSMI for giving my life a new rhythm.
I knew nothing about BSMI and came upon the advice of my director (at the time, I worked at Sandoz pharmaceutical company), and from the very first moment, I knew I was in the right place. I came to BSMI simply as a medical representative, and just a few weeks before finishing the program, I became the marketing manager for Sandoz's OTC team.
Now, I am the marketing manager at the Medical Genetics Center. In addition to all this, after 5 months of BSMI classes, I manage my social media pages with large audiences and am developing my own brands.
BSMI – first and foremost, are friends who are always by your side, both with advice and with their own strength and opportunities. I am grateful to BSMI for giving my life a new rhythm.
I was recommended to study at BSMI by my friends. I've also heard a lot of positive feedback about this school from strangers.
The innovative approach of the school to every question influenced my final decision. BSMI is modern and quick in its decisions and actions, which is very important in our times.
Studying here, I realized that the word INNOVATIVE is fully justified, and the professors, with their years of experience in international organizations under Anna Mary’s leadership, are fantastic.
The innovative approach of the school to every question influenced my final decision. BSMI is modern and quick in its decisions and actions, which is very important in our times.
Studying here, I realized that the word INNOVATIVE is fully justified, and the professors, with their years of experience in international organizations under Anna Mary’s leadership, are fantastic.
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