Marketing at Global Standards and How to Implement It in Everyday Work

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Marketing

8 days of field-based strategy building
Custom modules for your business needs
Hands-on practical templates

AWARD-WINNING EXPERTS

now in Dubai

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and How to Implement It in Everyday Work

at Global Standards

Participants can also choose a remote advanced course to deepen expertise in one of the subjects,

One of the most crucial skills for these specialists is the ability to work effectively with presentations.

ensuring marketing teams and professionals gain both strategic foundations and specialized digital skills to excel in today’s competitive market.

Why BSMI STANDS OUT
Get ready to experience our most sought-after course in person!

AWARD WINNING Cases AND Experts

BSMI has secured 2 Platinum Awards at the MarCom Awards Marketing Festival, as well as 2 gold and 1 silver awards at NYX Awards

Explore the cases

HIGH ACADEMIC Background

Global experience mixed with Armenian realities

See Portfolio

HUGE BACKGROUND IN Market Research

Download the portfolio of experts

cim

Globally Recognized Marketing Standards for Industry-aligned Skills

Expert Insights from the Leading Digital Marketing Institute in Cutting-edge Digital Strategies

Advanced Practices from a Top-Tier Marketing and Business School

Media and Communication Expertise for Modern Marketers

Marketing Strategy Creation Practical Course for any Industry or Country

Consumer-Focused Strategies from a Global Industry Leader

Creative Insights for Impactful Campaigns and Brand Strategies

bsmi

Unilever

bbdo

First Media School

hse

dmi

+

=

+

BSMI offers a course developed to international standards, tailored to the local markets, delivering global-quality education

ABOUT THE Lecturers

CEO of BSMI business school and
Marketing Director at Gate21 Marketing Agency

Anna-Mari Sargsyan received her education at the National Research University - Higher School of Economics, after which she taught in the university's master's program.

Simultaneously worked with:

Bayer, a German corporation, at BBDO
Unilever at IPGMediaBrands, leading the strategy for brands such as Calve, Baltimor, Omo, and others in the Russian market
As Innovation Manager at IPGMediaBrands.

In 2020, she returned to Armenia and founded BSMI - the country’s first marketing school with the goal of sharing her experience and knowledge with young professionals.

In 2021, she established Gate21 Marketing Agency alongside BSMI, which carries out projects for major local and international brands.

The best and most sought-after platform for transferring marketing knowledge to students has always been the “Global Marketing in 5 Months” course. Moving forward, the most practical insights will be accessible to larger groups of marketing enthusiasts, regardless of course participation.

anna-mari sargsyan

Working Experience:

Head of Digital Projects and Targeting at Gate21 Marketing

UFAR (French University in Armenia)
University of León
BSMI

Planning brand promotion strategies for existing or new brands on social media, developing and executing advertising campaigns.

Education:

Specialization:

milena voskanyan

Senior social media strategist for leading companies in Armenia, including Skyline, Cashme by GC, BSMI, Artlife Kempinski Residences, Campus ecosystem, INCORE, WCIT2024, and menu.am.

Working Experience:

Head of Marketing Projects and Initiatives at Gate21 Marketing

Yerevan State University (YSU)
BSMI

Media planning for the promotion of existing or new brands, development of advertising policies, and media strategies.

Education:

Specialization:

Ani Knyazyan

Experience with leading companies in Armenia, including Skyline, Cashme by GC, Artlife Kempinski Residences, banali.am, Colgate Armenia, BSMI, Dili Dairy, Lusarev Wines, Lumiere Optics, and menu.am.

Road Map

CHOOSE YOUR

Freelance Marketers

Small Marketing Agencies

Corporate Marketing Departments

Who THE COURSE IS FOR

This course is for marketing professionals and organizations seeking to strengthen their strategic capabilities.

Corporate Marketing Departments

(big organizations)

Read more Get the syllabus

Opportunity to choose optional specialization modules

Guidance from award-winning marketing professionals and industry leaders

Possibility to explore any chosen topic in greater depth through remote advanced course

Fully interactive experience with real-world case studies

8 offline lectures and practical workshops

2

5

4

3

1

What

MAKES THIS COURSE UNIQUE

NO THEORY!

full engagement in interactive work

Course Structure
IS BASED ON

Best practices and tools used the
award-winning marketing strategists and
experts from global companies such as
Unilever and BBDO

01
Hands-on techniques and real-world
applications for building actionable strategies that align with international standards and business goals

02

COURSE STRUCTURE

CORE COURSE

Marketing Strategy Creation

Intensive core program covers:

Marketing Strategy Introduction
Competitor Analysis
Category Analysis
Consumer Journey Mapping
Concept Development
Channel selection
PBA Reporting
Client Offer Creation

OPTIONAL MODULES

Specialization Tracks

Participants may choose any of the specializations:

Social Media Restart | More
Targeting | More
Influencer Marketing | More
RFM Analysis | More

REMOTE ADVANCED

Advanced Specialization Course

A deeper remote track for those who want to specialize further in one of the chosen modules with advanced tools and guidance.

Download Course Syllabus

How

you will learn

The course ensures participants gain practical skills
they can apply immediately

Project-based learning

Collaborative group activities

Problem solving workshops

Expert-led sessions
with actionable insights

Practical assignments
and live feedback

Access to additional resources

Register for the Course

BSMI IS Trusted by 2000+ Students
with 97% Net Promoter Score (NPS)

Tatevik Sargsyan

Product development specialist at Renderforest

First of all I want to express my gratitude to that kind person, who in the last minute cancelled their participation in the Global Marketing course and I got the chance to join the team :) Today, the results are more than my expectations. A school that prioritizes the quality of knowledge, the accessibility of transferring that quality to students, and student comfort, is a perfect role model for the educational system in Armenia. Here, every problem, from educational to technical. has its own clear solution. Acquaintance, quality knowledge and constant contact with the best specialists of the field - this is what every marketer needs. It takes years in Armenia to achieve this. Today, I have all these thanks to BSMI.

Besides a new profession and a range of human qualities, there is one more important thing I have learnt from the founder of the school - Anna-Mary: when after the war there were constant thoughts about leaving the country, following the example of Anna-Mary, I understood that, both in marketing and in life, running away from the problem is not the solution.

You need to understand the problem, analyze it and find the solution that brings the best results. Only now I understand that she and some people like her have seen the problem that harms our country so much - the level of education - and have come to contribute to the solution of that problem. Thank you, BSMI team!

Knarik Petrosyan

Brand manager at MegaFood llc

I discovered the Global Marketing course after spending about six months exploring and searching through numerous marketing courses. Personally, I encountered the challenge of having too many options, which often leads to making the wrong choice and wasting significant resources. At the beginning of the course, I had serious concerns about whether it would be applicable in practice.

Immediately after completing the course, I decided to look for a new job. My initial fear that I might struggle to apply the knowledge I had gained disappeared right away. I was reassured once again that I had fully grasped all the essential knowledge, which I could further strengthen through practical application.

I received a job offer from MegaFood LLC. With confidence, I recommend this course to all my acquaintances who aspire to enter and specialize in the field of marketing.

To conclude, I would like to share one of my favorite quotes:
"Business has only two basic functions - marketing and innovation."
Peter Drucker

Laura Vardanyan

Founder of Maliboo kids development center

I don't think I'll surprise you by saying how satisfied I am with BSMI, how much it's given me, and how pleased I am with the quality of knowledge I've received there. But I would like to address those people who are thinking of starting a new business.

I highly recommend participating in the Global Marketing in 5 Months course, as right from the very first moments of starting a business, your knowledge stays with you, and you can apply it in every phase of work without having to rely on different specialists to complete each stage.

I must also mention another important point for me—the ongoing connection with the instructors. I want to highlight the enormous role of Anna-Mari and Anahit in my business creation. I've contacted them for various questions, and I've always received clear answers and thoughtful advice. In the end, I just want to say how grateful I am for these unforgettable 5 months, which have played such a significant role in my life. I'm looking forward to new courses that I will gladly participate in!

David Tonoyan

Marketing manager at the Center of Medical genetics and Primary Health Care

Hello, I’m David, and I’ll share my story with BSMI:
I knew nothing about BSMI and came upon the advice of my director (at the time, I worked at Sandoz pharmaceutical company), and from the very first moment, I knew I was in the right place. I came to BSMI simply as a medical representative, and just a few weeks before finishing the program, I became the marketing manager for Sandoz's OTC team.

Now, I am the marketing manager at the Medical Genetics Center. In addition to all this, after 5 months of BSMI classes, I manage my social media pages with large audiences and am developing my own brands.
BSMI – first and foremost, are friends who are always by your side, both with advice and with their own strength and opportunities. I am grateful to BSMI for giving my life a new rhythm.

Romen Tsaturyan

Sales manager at Philip Morris

I was recommended to study at BSMI by my friends. I've also heard a lot of positive feedback about this school from strangers.

The innovative approach of the school to every question influenced my final decision. BSMI is modern and quick in its decisions and actions, which is very important in our times.

Studying here, I realized that the word INNOVATIVE is fully justified, and the professors, with their years of experience in international organizations under Anna Mary’s leadership, are fantastic.

Tatevik Sargsyan

Product development specialist at Renderforest

First of all I want to express my gratitude to that kind person, who in the last minute cancelled their participation in the Global Marketing course and I got the chance to join the team :) Today, the results are more than my expectations. A school that prioritizes the quality of knowledge, the accessibility of transferring that quality to students, and student comfort, is a perfect role model for the educational system in Armenia. Here, every problem, from educational to technical. has its own clear solution. Acquaintance, quality knowledge and constant contact with the best specialists of the field - this is what every marketer needs. It takes years in Armenia to achieve this. Today, I have all these thanks to BSMI.

Besides a new profession and a range of human qualities, there is one more important thing I have learnt from the founder of the school - Anna-Mary: when after the war there were constant thoughts about leaving the country, following the example of Anna-Mary, I understood that, both in marketing and in life, running away from the problem is not the solution.

You need to understand the problem, analyze it and find the solution that brings the best results. Only now I understand that she and some people like her have seen the problem that harms our country so much - the level of education - and have come to contribute to the solution of that problem. Thank you, BSMI team!

Knarik Petrosyan

Brand manager at MegaFood llc

I discovered the Global Marketing course after spending about six months exploring and searching through numerous marketing courses. Personally, I encountered the challenge of having too many options, which often leads to making the wrong choice and wasting significant resources. At the beginning of the course, I had serious concerns about whether it would be applicable in practice.

Immediately after completing the course, I decided to look for a new job. My initial fear that I might struggle to apply the knowledge I had gained disappeared right away. I was reassured once again that I had fully grasped all the essential knowledge, which I could further strengthen through practical application.

I received a job offer from MegaFood LLC. With confidence, I recommend this course to all my acquaintances who aspire to enter and specialize in the field of marketing.

To conclude, I would like to share one of my favorite quotes:
"Business has only two basic functions - marketing and innovation."
Peter Drucker

Laura Vardanyan

Founder of Maliboo kids development center

I don't think I'll surprise you by saying how satisfied I am with BSMI, how much it's given me, and how pleased I am with the quality of knowledge I've received there. But I would like to address those people who are thinking of starting a new business.

I highly recommend participating in the Global Marketing in 5 Months course, as right from the very first moments of starting a business, your knowledge stays with you, and you can apply it in every phase of work without having to rely on different specialists to complete each stage.

I must also mention another important point for me—the ongoing connection with the instructors. I want to highlight the enormous role of Anna-Mari and Anahit in my business creation. I've contacted them for various questions, and I've always received clear answers and thoughtful advice. In the end, I just want to say how grateful I am for these unforgettable 5 months, which have played such a significant role in my life. I'm looking forward to new courses that I will gladly participate in!

David Tonoyan

Marketing manager at the Center of Medical genetics and Primary Health Care

Hello, I’m David, and I’ll share my story with BSMI:
I knew nothing about BSMI and came upon the advice of my director (at the time, I worked at Sandoz pharmaceutical company), and from the very first moment, I knew I was in the right place. I came to BSMI simply as a medical representative, and just a few weeks before finishing the program, I became the marketing manager for Sandoz's OTC team.

Now, I am the marketing manager at the Medical Genetics Center. In addition to all this, after 5 months of BSMI classes, I manage my social media pages with large audiences and am developing my own brands.
BSMI – first and foremost, are friends who are always by your side, both with advice and with their own strength and opportunities. I am grateful to BSMI for giving my life a new rhythm.

Romen Tsaturyan

Sales manager at Philip Morris

I was recommended to study at BSMI by my friends. I've also heard a lot of positive feedback about this school from strangers.

The innovative approach of the school to every question influenced my final decision. BSMI is modern and quick in its decisions and actions, which is very important in our times.

Studying here, I realized that the word INNOVATIVE is fully justified, and the professors, with their years of experience in international organizations under Anna Mary’s leadership, are fantastic.

SEE ALL REVIEWS

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