FROM STRATEGY TO SMM,

vol. 5

A four-month course that prepares competitive social media marketing specialists, who will master the full toolkit of marketing strategy creation and be able to apply it to effectively promote any business on social media platforms.

FROM STRATEGY TO SMM, vol. 5

A four-month course that prepares competitive social media marketing specialists, who will master the full toolkit of marketing strategy creation and be able to apply it to effectively promote any business on social media platforms.

Are you interested in SMM, but afraid that you'll become just another average specialist with limited knowledge and a low salary?

Your concern is valid, as the market today is saturated with mediocrity and specialists who are in low demand.
  • 1
    There are many short-term courses that are based on superficial information.
  • 2
    These courses do not teach strategic thinking and do not include the tools for creating and implementing a marketing strategy.
  • 3
    As a result, participants who complete these courses are unable to analyze and understand market demands, lack marketing knowledge, and ultimately do not become qualified specialists.
BSMI, taking all of this into account, has developed the
From Strategy to SMM course, where you will learn to:
Promote any business by developing
strategic thinking
Conduct market and competitor research to understand the product and its advantages for targeting and later retargeting
Use the most applicable tools of social media platforms to advance the business
Create moodboards and content

As a result of the course

you will be able to confidently apply for any Junior SMM specialist position in any industry without fear or hesitation.
WHO IS THE COURSE FOR?
1
Students who
  • are studying marketing and want to complement their knowledge with a more specialized practical course, while also having the opportunity to work alongside their studies.
2
Job seekers who want to:
  • Acquire a more current profession,
  • Enter a new field in a short time and achieve success.
3
Experienced SMM specialists who want to:
  • Enrich their knowledge,
  • Discover new trends.
HOW THE COURSE GOES
1
During the lecture, the material is explained, and a case study assignment is given.
2
Everyone is divided into groups on-site, and through group or individual practical work, they reinforce what they have learned.
3
Students present their work and receive feedback.
What is required:
  • Personal computer
  • Basic knowledge of English
  • Basic MS Office skills
What is not required for learning:
  • Knowledge of mathematics
  • Marketing degree
  • Work experience
  • Extra time, as there are no homework assignments
STILL UNSURE?

Check out the opinions and success stories of our students.
Tatyana Asriyan
“From Strategy to SMM” vol. 2 Graduate
At first, I had my fears, especially when I learned that everyone in the group would be much older than me. But from the very first day, the atmosphere - both from you and the group - was incredible. I came in unsure of the direction I wanted to take, but thanks to you, I realized this is exactly what I was looking for.
Mane Chichoyan
“From Strategy to SMM” vol. 2 Graduate
I want you to know that you are very professional people, and I can always turn to you and be sure that you will not reject me. And from the first day, you all welcomed us so well and warmly that we all have formed the same opinion about you. We love you very much.
Aleksandra Oganezova
“From Strategy to SMM” vol. 2 Graduate
I have known BSMI for a long time and I have had a goal to study at BSMI for long, no matter what.
Then I started working and realized that my knowledge was not enough. I wanted to have more and better knowledge in order to engage in better projects and especially when I saw that Milena was the lecturer, I definitely decided to attend the course.
I am very pleased that you created such a good atmosphere for us and most importantly, you were both a lecturer and a friend and we understood each other very well. I am also very grateful for the knowledge you gave me, definitely no one could have given me as much knowledge as you.
Anahit Chakhoyan
“From Strategy to SMM” vol. 2 Graduate
In fact, I thought a lot about whether it was worth it or not, considering my age, but I was very interested in the marketing field and I really wanted to start my path from an early age. And after considering for a long time, I realized that I had to take a risk. I thought a lot that I might not be able to do it, or that I might not understand the topics, but in reality, you explained it so clearly, I was completely integrated and never regretted my decision. Thank you very much.
Zara Navoyan
“From Strategy to SMM” vol. 2 Graduate
I had chosen linguistics and was already in my first year, but I was sure inside that I would hardly continue in that direction. I had always been interested in content and SMM in general. When I started working, I felt that something was missing and that I did not have complete knowledge. So, before visiting BSMI there was an inner fear that I might get what I already knew. But in fact, that was not the case. Human contact was also very important to me, the atmosphere and everything was at a very high level. The knowledge, insights and experiences I gained exceeded my expectations in every way. I am very grateful to my lecturers for their constant support, dedication and approach.
Zaruhi Sahakyan
“From Strategy to SMM” vol. 2 Graduate
I am very grateful and happy that I chose BSMI. To say that I am satisfied from you, from BSMI, and from the people studying with me is to say nothing. I love everyone very much and you will definitely see me here again.
Tatevik Avetisyan
“From Strategy to SMM” vol. 2 Graduate
I am very grateful to you, because you are the first in my life to have such caring people who make sure we learn something completely until the end and make it so easy for us.
Mariam Gevorgyan
“From Strategy to SMM” vol. 2 Graduate
It is very important to know that you have graduated and that you have a powerful school and professors behind you, who are always there to help you. It is a very important factor and I say this as someone who has worked in different fields. It is very rare to come across something like this. I am very grateful that you imparted your knowledge so well. In fact, I was a little slow in catching all the necessary information, but thanks to your clear explanations, I never thought for a second that I might not understand something. I am very grateful for such warm atmosphere.
Aida Stepanyan
“From Strategy to SMM” vol. 2 Graduate
I am very happy to have met you, to have made good friends, and I am sure that we will always keep in touch. I will definitely come back in the future and get more professional qualifications. Thank you very much.
Ani Nersisyan
“From Strategy to SMM” vol. 2 Graduate
You have created an amazing atmosphere at your school. I looked forward to coming to the classes every evening, and in terms of knowledge, I am very satisfied. I learned a lot that I had never faced before, and I have a lot of new knowledge that I can confidently say will benefit me.
Hasmik Nazaryan
“From Strategy to SMM” vol. 2 Graduate
I worked in this field at a university, and the myth that people don't want to share their knowledge remained with me. But after attending this course, I realized that there are people who sincerely want other professionals to master their profession.
Syuzanna Movsisyan
“From Strategy to SMM” Graduate
The last time I studied was 5 years ago at university, and I had the impression that a professor couldn't be young. I had a barrier when it came to trusting young women, but after attending your course, you became a great motivation for me, and my opinion shifted to a positive one.
Shushan Terteryan
“From Strategy to SMM” Graduate
I am incredibly grateful to you. I was truly lacking confidence, but from the very first lessons — starting with Ani's classes and then with Milena's — I realized that if you truly have the mindset and determination, you will definitely achieve your goals. Thank you for the vast knowledge, the warm atmosphere, and the new opportunities that will help me step into a new life.
Elen Manukyan
“From Strategy to SMM” Graduate
The human factor is the most important thing for me. Wherever I have worked or studied, the human factor has always been my priority. Even if I work in some super place, if the atmosphere is tense and bad, I simply won't go. But at BSMI, the atmosphere was amazing. I have learned a lot from you — even though I am older than you. I understood many things, for example, that you can be very flexible in life, not just thinking in a straight line and that's it.
I truly loved you, and I also loved and got attached to the girls I studied with. I can't imagine my day without them now. I hope we will definitely meet again.
Simona Kirakosyan
“From Strategy to SMM” Graduate
You have completely met my expectations. I am extremely satisfied with the course. It was a wonderful course. Everything was perfect for me, and you taught me a lot. Thank you so much.
Arevik Poghosyan
“From Strategy to SMM” Graduate
Thank you so much for the knowledge I gained during this time. Thank you for the many new friends I made; I am very happy. In short, everything was completely justified, and we are truly leaving here with great knowledge.
Nelli Yesayan
“From Strategy to SMM” Graduate
Thank you so much. For me, first and foremost, human relationships are very important, and what I wanted to get here was a maximally positive atmosphere. And as much as I was unfamiliar with this field, it was more than important for me to not feel tense here and to get answers to all my questions, without feeling uncomfortable about not knowing something. Thank you for your human relationships, for the knowledge you provided, and for your attention, for how caring and attentive you are to all of us. In other words, your mission wasn't just to come, deliver your lecture, and leave. You paid special attention to all of us, and I am very happy that I had the experience of studying at BSMI, meeting such wonderful people, and gaining knowledge directly from BSMI and professors like you.
I love you all very much.
Tamara Manukyan
“From Strategy to SMM” Graduate
When I was still new to the advertising department at university, I always considered BSMI and knew that I would definitely study here. And that's how it is – when you wait for something for a long time, it's always so unexpected that you don’t even realize it.
The course was supposed to start on Monday, and on Sunday, I saw a post on Instagram and immediately decided to come.
I came by chance, but I'm so glad for that chance! I've learned a lot from you, which I am already applying and will continue to apply. And the human relationships, needless to say.
I'm incredibly grateful.
Ani Mkrtchyan
“From Strategy to SMM” Graduate
Thank you so much! You have been not only a source of knowledge and high human values but also a great source of motivation for me. I promise to do my best in my work as well.
Adele Tumanyan
“From Strategy to SMM” Graduate
Thank you so much for proving that the learning process can be really enjoyable, for allowing me to meet such wonderful people, because they will remain in my life forever. And I really, really loved you all!
All of the course lessons are recorded and will be permanently accessible to you.
OUR STUDENTS WORK AT
LECTURERS

Ani Knyazyan
Modules 1-5: Marketing Strategy Development

Head of Marketing Projects and Initiatives
Work experience: Experience with leading companies in Armenia, including menu.am, Cashme by GC, Artlife Kempinski Residences, banali.am, Colgate Armenia, BSMI, Dili Dairy, Lusarev Wines, Lumiere Optics.

Specialization: Media planning for the promotion of existing or new brands, developing advertising policies, media strategies.

Education: YSU, BSMI.

Milena Voskanyan
Modules 6-12: Social Media Marketing
Visual Content
Head of Digital Projects and Targeting
Work Experience: Senior strategist for social media networks with leading companies in Armenia such as menu.am, Cashme by GC, BSMI, Artlife Kempinski Residences, Campus ecosystem, INCORE CJSC, and WCIT2024.

Specialization: Planning brand promotion on social networks for existing or new brands, as well as developing and implementing advertising campaigns.

Education: UFAR, BSMI.

Milena Voskanyan

Modules 6-12: Social Media Marketing

Visual Content

Head of Digital Projects and Targeting
Work Experience: Senior strategist for social media networks with leading companies in Armenia such as menu.am, Cashme by GC, BSMI, Artlife Kempinski Residences, Campus ecosystem, INCORE CJSC, and WCIT2024.

Specialization: Planning brand promotion on social networks for existing or new brands, as well as developing and implementing advertising campaigns.

Education: UFAR, BSMI.

DIPLOMA GRANTED
At the end of the course, a BSMI school graduation diploma is awarded (in both printed and digital formats), which includes the school's international ISO licensing number.

This education is considered as professional development and does not constitute university-level education.

The diploma holds value in the Armenian market due to the school’s reputation, and in the international market due to the ISO licensing.
DIPLOMA GRANTED
At the end of the course, a BSMI school graduation diploma is awarded (in both printed and digital formats), which includes the school's international ISO licensing number.

This education is considered as professional development and does not constitute university-level education.

The diploma holds value in the Armenian market due to the school’s reputation, and in the international market due to the ISO licensing.
  • Start Date
    June 25 - October 17
  • Days and Time

    Mon/Wed/Fri

    18:30-21:00

  • Study Format
    Offline
  • Upon Completion
    BSMI Diploma
    with the signatures of the founder and instructor
Course Terms
  • Physical participation in the theoretical part of the lecture,
  • Physical participation in on-site practical work,
  • Recorded lectures and online materials,
  • A ready toolkit to start working,
  • Periodic individual consultations,
  • BSMI diploma,
  • Tea/snacks.
110.000 AMD/month
The cost includes
440.000 AMD for 4 months

ROCKET LINE

3 months - 0%

6 months - 5%

INECO PAY

3 months - 0%

6 months - 0%

EVOCABANK

Up to 18 months

from 18%

FAQ
GRADUATION
ENROLL IN THE COURSE
To register or receive individual consultation, please provide your contact details.
If you're a BSMI student, reach out to us to receive your discount promo code.

Registration is confirmed after making the prepayment.

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