ՀՀ-ում միջազգային որակի կրթության ապահովման իր առաքելությունը
BSMI-ը իրականացնում է իր ամենակարևոր ռեսուրսի՝ դասախոսների շնորհիվ։
Մենք մշտապես ոգևորված ենք՝ մեր թիմը համալրելու ոլորտի առաջատար մոտիվացված մասնագետներով։
Եթե ցանկանում եք դառնալ BSMI Team-ի անդամ, ստորև լրացրե՛ք հայտը, և մենք կապ կհաստատենք Ձեզ հետ։
Թո՛ղ տվյալներդ, և մենք կապ կհաստատենք քեզ հետ:
DIGITAL MARKETING PRO, VOL 3
May 12 - August 15
May 12 - August 15
A three-month course that prepares competitive digital marketing professionals who will be able to develop data-driven strategies, implement effective campaigns, and apply modern tools to achieve excellent business results in the digital environment.
Duration: 3 months
Mon/Wed/Fri
10:30-13:00
2400+
positive feedback from employers and graduates
10+
countries, where international practice is applied
9
main topics to become competitive
Digital Marketing professionals
Are you interested in digital marketing but unsure where to start or how to gain practical skills
to succeed in this competitive field?
The digital marketing industry is filled with numerous tools and platforms, often making it challenging to choose the right path
- 1Many courses focus solely on mastering tools without building a strategic foundation, making it difficult to fully understand marketing.
- 2The lack of practical experience prevents the effective application of acquired knowledge to real-world scenarios.
- 3As a result, participants who complete the course without gaining a comprehensive understanding of marketing processes often struggle to succeed in practice.
Considering all this, BSMI has developed the course
Digital Marketing PRO
enabling you to:
Digital Marketing PRO
enabling you to:
Apply key digital marketing tools such as SEO, PPC, email marketing, and SMM to drive outstanding business results in the digital space.
Analyze consumer behavior with Google Analytics
Plan a Conversion Funnel to improve customer engagement and support business goal achievement.
Form an omnichannel marketing strategy that will ensure a slick and continuous customer experience on any platform.
Digital marketing is evolving rapidly, and the skills and tools mentioned above are essential for success
Our course offers the essential knowledge to master key tools, develop effective strategies, and analyze data for optimal results.
Become a leader in the digital marketing field by learning from top experts.
Our course offers the essential knowledge to master key tools, develop effective strategies, and analyze data for optimal results.
Become a leader in the digital marketing field by learning from top experts.
- Study the key principles, theories, and tools of digital marketing.
- Get acquainted with trends and essential concepts.
Introduction to website creation systems and the principles for choosing the right one
Technical optimization of websites for search engines
Content optimization based on the correct selection of keywords.
Introduction to the basics of tracking and how to set it up using Google Tag Manager.
- Basics and functions of Google Analytics
- In-depth data analysis
- Creating and targeting advertising campaigns
- Measuring and optimizing ad performance
- Planning social media strategies
- Technical automations
- Social media page audits
The principles of writing effective captions and using impactful calls to action.
All the essential skills for building brand-influencer relationships that elevate a product to a new level.
- Creating and managing business pages on social platforms
- Studying the features of advertising campaigns
- Mastering targeting techniques
- Analyzing results and optimizing ads
Designing, executing, and managing LinkedIn ad campaigns, with an introduction to the core toolkit.
Studying app promotion techniques, including ASO principles and the use of Apple Search Ads.
Designing, executing, and managing email marketing campaigns.
Summary of previous topics, including a brief analysis of other key digital marketing topics, such as DSPs and more.
LECTURER
The course will be entirely led by Yelena Miskaryan, except for 4 sessions
YELENA MISKARYAN
- Holds a master's degree and graduated from the Marketing department of the Higher School of Economics.
- With over 7 years of experience, she has worked in marketing agencies, organizations, and as a freelancer.
- Working experience with over 60 local and international client organizations across various markets, including Armenia, the USA, the UK, Australia, Canada, and Russia.
- Career start in the industry in Russia, working with R:TA and Spark Foundry (Publicis Groupe) agencies. After relocating to Armenia, she worked with Zuck Independent Agency and Smarketa (Eworld), followed by a role at Sololearn.
- Currently works at Ideal Match as Marketing Team Lead and Paid User Acquisition Manager
YELENA MISKARYAN
- Holds a master's degree and graduated from the Marketing department of the Higher School of Economics.
- With over 7 years of experience, she has worked in marketing agencies, organizations, and as a freelancer.
- Working experience with over 60 local and international client organizations across various markets, including Armenia, the USA, the UK, Australia, Canada, and Russia.
- Career start in the industry in Russia, working with R:TA and Spark Foundry (Publicis Groupe) agencies. After relocating to Armenia, she worked with Zuck Independent Agency and Smarketa (Eworld), followed by a role at Sololearn.
- Currently works at Ideal Match as Marketing Team Lead and Paid User Acquisition Manager
YELENA MISKARYAN ABOUT THE COURSE
WHO IS THE COURSE FOR
1
For individuals specialized in other fields
who wish to enter the Digital Marketing industry
2
For those with a marketing background
who want to deepen their knowledge of Digital Marketing.
3
For professionals in specialized fields (such as SEO, SMM, PPC)
who wish to enhance their skills across all areas of Digital Marketing.
HOW THE COURSE GOES
1
During the lecture, the material is explained, and a case study assignment is given.
2
Everyone is divided into groups to reinforce what they've learned through group or individual practical work.
3
Students present their work and receive feedback.
What you need
- Personal Computer
- Basic knowledge of English
- Basic skills of MS Office
What you don't need
- Math knowledge
- Marketing education
- Working experience
- Additional time, as there are no homework assignments.
GET THE GUIDE
Leave your contact information and we will send you the guide!
STILL UNSURE?
Get to know our students' feedback and success stories
Get to know our students' feedback and success stories
I believe the BSMI acronym is a bit off— it should be "Best School" rather than "Business School".
I truly appreciate everything, first and foremost, the human aspect of everyone here, the knowledge and support you've provided. All my expectations have been met.
I truly appreciate everything, first and foremost, the human aspect of everyone here, the knowledge and support you've provided. All my expectations have been met.
My gratitude to Yelena for her willingness and support. From the very first moment until the last, she made sure our motivation stayed high, both for the school and the course. And aside from the hard skills, we've learned so many soft skills. Also, a big thank you to Anna-Maria for organizing such a well-structured course.
I was accepted into the master's program, but for various reasons, I didn't continue my studies. A few days later, I saw an ad for the course and, without thinking, I called immediately and signed up. After my disappointment with my studies, I came to BSMI with high expectations.
And I can confidently say that everything I hoped for, I received. A huge thank you to everyone for the knowledge. It was a whole new world, and I'm truly happy I chose you.
And I can confidently say that everything I hoped for, I received. A huge thank you to everyone for the knowledge. It was a whole new world, and I'm truly happy I chose you.
First and foremost, I want to thank Yelena because I work in marketing and have interacted with many professionals, but I’ve never met someone like Elena, with such deep knowledge, who is fully aware of everything. It was truly surprising to me that there are such specialists in Armenia, from whom I can learn so much.
My company sent me to this course for retraining. For the past 3 months, I’ve been applying many skills in my work, which our company has noticed, and that’s the most important thing for me. Thank you for the knowledge I gained, for meeting new people, and for making new friends.
My company sent me to this course for retraining. For the past 3 months, I’ve been applying many skills in my work, which our company has noticed, and that’s the most important thing for me. Thank you for the knowledge I gained, for meeting new people, and for making new friends.
I had been searching for a course for a long time that would provide me with all the necessary knowledge. And coming to BSMI, I finally found what I had been looking for.
When I was in university, I never understood those classmates who constantly asked questions, but here I realized that when the topic is interesting, you want to dive deep and figure out every detail. That’s why now I, too, have learned everything I came for by asking numerous questions in every class. Thank you for organizing this course.
When I was in university, I never understood those classmates who constantly asked questions, but here I realized that when the topic is interesting, you want to dive deep and figure out every detail. That’s why now I, too, have learned everything I came for by asking numerous questions in every class. Thank you for organizing this course.
I come from a completely different field and joined BSMI on Elena’s recommendation. When I found out about her course, I registered immediately. I’m thankful to Yelena for the knowledge she provided, and I will never forget it. I’m also grateful to BSMI for choosing Elena; your collaboration was so well executed that I’m sure all the course participants’ expectations have been met.
Yelena really explains everything in a very accessible way. I initially worked in the SMM field, but then I realized I wanted to dive deeper into digital marketing. I found this field very interesting, and I’m extremely satisfied with everything. I’m truly very grateful.
This course was a new experiment for me. I never thought I’d need to study again, but it was so enjoyable - new breath, new energy. And I’ve always admired Elena and her knowledge - she masters all aspects perfectly.
I’ve interacted with many marketing professionals myself, and especially in Armenia, I had a bit of a habit of looking at marketing through a narrow lens. But thanks to you, I realized that it’s not like that. You have a super responsible, willing, and dedicated approach to your work. You manage and work with your team in an ideal way. There hasn’t been a question without an answer.
I’ve worked in the field for 4 years, but there was still so much to learn, for which I am very grateful to you. A big thank you to the team, who gave so much warmth. We didn’t feel any tension, we felt like a team, a family. We discussed things together and even reached the same conclusions on many issues. Thank you to BSMI for such a pure, beautiful, and positive environment.
I’ve worked in the field for 4 years, but there was still so much to learn, for which I am very grateful to you. A big thank you to the team, who gave so much warmth. We didn’t feel any tension, we felt like a team, a family. We discussed things together and even reached the same conclusions on many issues. Thank you to BSMI for such a pure, beautiful, and positive environment.
I had attended Digital Marketing courses before, but I didn’t learn anything. It was only after joining BSMI that I truly understood what digital marketing is.
All lessons are recorded and will be permanently available to you afterward.
OUR STUDENTS WORK AT
BSMI graduates are in high demand in the Armenian market.
DIPLOMA AWARDED
Upon completion of the course, participants will receive a graduation diploma from BSMI (in both printed and digital formats), which includes the school’s international ISO licensing number.
This education is considered professional development and does not constitute university-level education.
The diploma holds value in the Armenian market due to the school’s reputation and in the international market because of the ISO certification.
This education is considered professional development and does not constitute university-level education.
The diploma holds value in the Armenian market due to the school’s reputation and in the international market because of the ISO certification.
DIPLOMA AWARDED
Upon completion of the course, participants will receive a graduation diploma from BSMI (in both printed and digital formats), which includes the school’s international ISO licensing number.
This education is considered professional development and does not constitute university-level education.
The diploma holds value in the Armenian market due to the school’s reputation and in the international market because of the ISO certification.
This education is considered professional development and does not constitute university-level education.
The diploma holds value in the Armenian market due to the school’s reputation and in the international market because of the ISO certification.
- STARTMay 12 – August 15
- DAYS AND HOURS
Mon/Wed/Fri
10։30-13։00
- FORMATOffline
- UPON COMPLETIONDiploma with the signatures of the founder and instructor is awarded
COURSE TERMS
130,000 AMD / month
- 390.000 AMD for 3 months
- Physical participation in the theoretical part of the lectures
- Physical participation in on-site practical tasks
- Lecture recordings and online materials
- A ready-to-use toolkit for starting work
- Occasional individual consultations
- BSMI diploma
- Tea/Coffee and snacks
REGISTER
ROCKET LINE
3 months - 0%
6 months - 5%
INECO PAY
3 months - 0%
6 months - 0%
EVOCABANK
up to 18 months from 18%
FAQ
No need for:
- Knowledge of mathematics
- Marketing education
- Work experience
Yes, the course is designed for both beginners and professionals with some experience in the field.
Many BSMI graduates have successfully found jobs in both the Armenian and international markets due to the knowledge they gained and the certification they received.
The course will be held 3 days a week: Monday, Wednesday, and Friday from 10:30 AM to 1:30 PM. For more details, call 044 144 904.
After completing each BSMI course, graduates maintain ongoing contact with the instructors and can approach them anytime they need professional advice.
At the end of the "Digital Marketing Pro" course, 3 types of diplomas will be awarded: Gold, Silver, and Bronze.
You can determine whether the course suits your needs by signing up for an individual consultation.
Yes, all materials will remain accessible even after the course ends.
In each BSMI course, the number of participants is selected in such a way that it is possible to provide individual time to each participant. Besides group lessons, you will also have individual sessions and consultations during and after the course.
Since each course is aimed at achieving specific outcomes, it is important for us to understand your expectations and motivation in advance and to ensure that the course can deliver the results you are seeking.
LEARNING
BY DOING
BY DOING
Practical tasks let you absorb the material even better.
Moreover
Moreover
- At the end of the course, the students have their own working portfolio
- Business problem solving logic is improved
The methodology ensures that even beginners fully grasp the topic by the end of each lesson
Mixed-methodology allows beginners and experienced professionals to learn together, as a result of which beginners master all the nuances of the field, and experienced ones update their knowledge and experience, acquiring internationally applicable skills
Practical Tasks in Each Lesson
From Junior to Professional
Training of Experienced Specialists
OUR GRADUATES
BSMI ATMOSPHERE
For effectiveness, the environment in which you learn is also very important. BSMI has two large and one small classroom, which ensure a warm atmosphere, high motivation, and all the opportunities needed to organize the learning process as efficiently as possible.
If the number of students registered in the group is insufficient
to start the course, it may be postponed.
We will notify you as soon as possible about this.
to start the course, it may be postponed.
We will notify you as soon as possible about this.
TOTAL՝ AMD130.000,00
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Further Steps
Payment Information
Choose a payment method and enter the payment details.
Registration Confirmation
Register and receive a confirmation email to your inbox.
Payment
TOTAL՝ AMD130.000,00
REGISTER FOR THE COURSE
To register or receive individual consultation, please provide your contact details.
If you're a BSMI student, contact us to receive your discount promo code.
If you're a BSMI student, contact us to receive your discount promo code.
Registration is confirmed after making the advance payment.
