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GLOBAL MARKETING
in 5 months


Register for the Upcoming Course
Request a Callback
180

hours of lessons, 90% practical

10+

countries, where international practice is applied

38

new marketing skills, including SMM & SEO

GLOBAL MARKETING
IN 5 MONTHS

Register for the Upcoming Course
Request a Callback
180

hours of lessons, 90% practical

10+

countries, where international practice is applied

38

new marketing skills, including SMM & SEO

  • Start date
    September 30
  • Days and Time

    Mon/Wed/Fri

    10:30-13:30

  • Format
    Offline
  • Upon Completion
    BSMI Diploma
    with the signatures of the founder and instructor

The only hands-on course in Armenia taught by leading experts with international experience

Register Now



Anna-Mari Sargsyan about the relevance of marketing today

CEO & Visionary leader, Marketing & Media Planning Leading Specialist
WHAT SKILLS ARE ESSENTIAL FOR BUSINESS GROWTH
  • Developing and executing a marketing strategy
  • Conducting market, target audience, and competitor research
  • Setting and effectively managing a marketing budget
  • Launching and promoting new products
  • Selecting, planning, and running ad channels across online & offline platforms (TV, Radio, OOH+Indoor, SMM, SEO, Paid Search, OLV, etc.)
  • Choosing the right advertising approach at each stage of customer interaction to boost sales
  • Analyzing and visualizing ad campaign results
  • Leading advertising campaigns and managing marketing teams
  • Solving marketing challenges for any industry
For the 8th time, BSMI is launching the only hands-on course in Armenia taught by leading experts with international experience.
WHO IS THIS COURSE FOR?

Future marketers

Gain new skills in every lesson through real-life case studies

Those looking to connect with industry experts

Even after completing the course, our experts are always ready to help you tackle any marketing challenges you may face.

Professionals from other fields who want to switch to marketing

Our intensive program provides international-level education to help you specialize in marketing quickly.

Those working with marketers but unsure of their role

By performing the tasks yourself, you'll learn how to effectively evaluate and manage marketing professionals.

Specialists in SEO, SMM, PPC, or other niches who lack a full marketing perspective

Get a structured understanding of how different marketing channels fit into the bigger picture.

Those returning to work after a break

Practical assignments will help you refresh your skills and land a job at a leading company in Armenia.

DIPLOMA AWARDED
Upon completion of the course, participants receive a BSMI graduation diploma (both printed and digital), which includes the school's international ISO certification number.

This program is considered professional development and does not count as university education.

The certificate is recognized in the Armenian market due to BSMI’s reputation and holds value internationally thanks to its ISO accreditation.

The course program is designed with a specialized methodology, considering the requirements of companies seeking top marketing professionals. As a result, our graduates are fully prepared to work at any company in Armenia.

LEARNING
BY DOING
Practical tasks let you absorb the material even better.

Moreover
  • At the end of the course, the students have their own working portfolio
  • Business problem solving logic is improved
The methodology ensures that even beginners fully grasp the topic by the end of each lesson
Mixed-methodology allows beginners and experienced professionals to learn together, as a result of which beginners master all the nuances of the field, and experienced ones update their knowledge and experience, acquiring internationally applicable skills
Practical Tasks in Each Lesson
From Junior to Professional
Training of Experienced Specialists
HOW THE LESSONS PASS

  • The instructor explains the material and presents a case study.

    01

  • Participants are divided into groups to apply what they’ve learned through hands-on tasks.




    02

  • Each group presents their work and receives feedback.
    03
All classes are video recorded. If you're absent, you can watch them online, and all recordings will be made available to you for permanent access after each lesson.

COURSE SYLLABUS

Phase 1: Marketing Strategy and Research

You will learn how to research the market (audience, competitors, demand), define the theoretical framework, calculate product pricing, set the marketing budget, choose advertising channels, and develop a strategy.

Module 1: Marketing – Introduction

Module 2: Market Research Analysis

Module 3: Consumer Behavior

Module 4: Planning and Integrated Marketing Communication

  • MARKETING STRATEGY, KEY TRENDS/

    BRIEFING AND SMART OBJECTIVES/

    SITUATIONAL ANALYSIS/

    MORE >

  • CONSUMER JOURNEY/

    TARGET AUDIENCE RESEARCH

    MORE >
  • TARGET AUDIENCE SEGMENTATION
    MORE >

  • CATEGORY ANALYSIS/

    COMPETITIVE ANALYSIS

    MORE >

  • PRICING

    MORE >
  • CREATIVE CONCEPT/

    MEDIA SELECTION AND PLANNING

    MORE >

  • MEDIA SELECTION AND

    PLANNING

    MORE >

  • TRADE MARKETING/

    BRIEFING AND KPI’S SETTING

    MORE >

  • RESEARCHES

    MORE >

  • CREATING A MARKETING PLAN AND BUDGET

    MORE >

Phase 2: Acquiring Marketing Thinking

You will learn the merchandising rules established by international standards, based on store type and specialization, helping you avoid common mistakes in the market. You'll also learn how to develop a unique brand story and explore platforms for building and managing customer relationships.

Module 5: Brand Management, Brand Content, Distribution Management

Module 6: Communication with Customers

Phase 3: Implementing, Analyzing, and Measuring the Marketing Plan

You will learn how to work independently with all types of advertising, calculate the advertising budget for each media platform (TV, Outdoor Advertising, Radio, Paid Search, SMM, SEO, etc.), and manage advertising campaigns, launching real campaigns.

Module 7: Digital Marketing – Introduction

Module 8: Key Marketing Metrics and Analytical Tools – Analysis and Measurement

Module 9: Targeting and Creating Organic Traffic

Module 10: Developing and Presenting Marketing Plans and Reports

At the end of this one course at BSMI, you will have all the skills, backed by your own work examples, to either start a job or grow your own business.

What is your marketing strategy like before this course and after completing the "Global Marketing in 5 Months" course?

SEE THE DIFFERENCE

All materials are protected by copyright

The school’s materials are created from scratch based on international closed information platforms, which are not available in any books or open platforms.

REGISTER

By studying at BSMI, you gain all this knowledge in a much more accessible way (up to 10 times more),

in Armenian, and adapted to the Armenian market.

What you don't need to learn:
  • Knowledge of mathematics
  • Marketing education
  • Work experience
  • Extra time, as there are no homework assignments
What you need to have:
  • Basic MS Office skills
  • Knowledge of the English language
  • Higher education in any field
  • A personal computer (preferred)
GLOBAL STANDARDS
  • CIM
    An international-level marketing institute with nearly 50,000 members worldwide
    Tuition Fee: 4 million AMD
    1
  • DMI
    A leading global institute for training digital marketing specialists
    Tuition Fee: 850,000 AMD
    2
  • HSE
    Russia's #1 university, which serves as the main source of updated materials used in BSMI courses

    Tuition Fee: 4 million AMD

    3
  • 1ST MEDIA SCHOOL
    A school training marketers for Russia's largest companies, which is also a BSMI partner

    Tuition Fee: 950,000 AMD

    4
  • BBDO

    A world-renowned advertising agency that operates on international work principles

    5
  • UNILEVER
    One of the largest corporations in the world, setting the working standards globally
    6
MEET YOUR INSTRUCTORS
The course is taught by leading professionals
with international experience.
  • ANNA-MARI SARGSYAN
    CEO & Visionary leader at BSMI
  • VRUYR OGANYAN
    Founder at Trigger research-based firm
  • SERGEY TANTUSHYAN
    P.h.D., Business Strategy & Effective Communication professor
  • ANGELINA MAKARYAN
    Marketing and product flow department's lead at Parma supermarket
  • YELENA MISKARYAN
    6+ years of experience in Digital Marketing
  • REM DARBINYAN

    Founder & CEO of ViralMango

    Founder of SmartClick

    Member of the Forbes Technology Council

  • DAVID OVOYAN

    Founder of B2B Development

    Marketing Officer at ats.am

  • ANI KNYAZYAN
    Head of Marketing Projects and Initiatives at Trigger powered by BSMI
  • MILENA VOSKANYAN
    Head of Digital Projects and Targeting at Trigger powered by BSMI
SEE OUR TEAM
TEXT REVIEWS
  • I first visited BSMI in 2020 to participate in a focus group. From that day on, I fell in love with BSMI and waited three years to join the "Global Marketing in 5 Months" course.
    Honestly, I didn’t know what marketing was or what I would learn. After joining, I became much more confident. The digital marketing segment was more challenging, but I managed to overcome it as well.
    I’m incredibly grateful to the entire team!
    Milena Poghosyan
    "Global Marketing in 5 months vol.7" graduate
  • I am deeply grateful to the "Global Marketing in 5 Months" course, which gave me the opportunity to take my first steps and realize that this is the field where I want to be and achieve my highest potential.
    I am especially thankful for Elena's strictness, as it pushed me to love and understand digital marketing even more. The same goes for Angelina, who is one of the people at BSMI that played a significant role in my journey.
    Laima Galustyan
    "Global Marketing in 5 months vol.7" graduate
  • I wanted to join the first batch of "Global Marketing in 5 Months" when the school had just opened, but due to COVID, I couldn’t.
    For years, I kept thinking that I must come and study Global Marketing. As soon as I learned about the 7th cohort, I made up my mind and came.
    The environment was very positive. Those months were very important for me—months of change and leveling up. The strategy phase was quite easy for me, but the digital marketing segment was a bit more challenging. However, I managed to overcome it.
    Taisia Melkonyan
    "Global Marketing in 5 months vol.7" graduate
  • I’m happy to have had the opportunity to work with the BSMI team. During the time I worked with them, I was in a very comfortable zone—there was no unnecessary formality.
    In life, there are many values that are very important to me, and I’m incredibly happy to have gotten to know the BSMI team both practically and through the "Global Marketing in 5 Months" course.
    Anahit Papikyan
    "Global Marketing in 5 months vol.7" graduate
  • Anna-Mari, I am so happy now that during the process of choosing marketing courses, we came across BSMI, and after thoroughly researching, we decided that this is the course we want. I must admit, at first, I was worried that it might just be another empty promise, but after every class, I realized that the knowledge is truly high-quality, and most importantly, the professors are on a "Level God" status, the lessons are interconnected and understandable, and there is a lot of practical content. There were also a lot of additional materials and information provided with the classes.
    The most important thing is that you teach us to work properly and professionally, because each student becomes your "ambassador." I am really happy that during these last 5 months, thanks to you, I entered this "multifaceted" and interesting world that before seemed like just a light and superficial profession.

    Now that the course has ended, I can say with certainty that it fully justifies itself. I am happy that I met people like you, and I am happy that instead of enjoying a peaceful life abroad, you chose to change something here in Armenia, and I hope that this will inspire, if not all the students, at least most of them, to live and create for our country, no matter how difficult it may be.
    A personal thank you to all the lecturers and the BSMI team!
    Nazik Stepanyan
    "Global Marketing in 5 months" vol.4 graduate
    Manager at Yeraz Restaurant
  • First of all, I want to thank the kind person who canceled their participation in the Global Marketing course at the last minute, which gave me the opportunity to join the group.

    Today, the results are more than I expected. The quality of knowledge, the accessibility of delivering that knowledge to students, and the focus on student comfort make this school a perfect model for Armenia's educational system. From educational matters to technical issues, every question here has a clear solution. Quality knowledge, introductions, and constant contact with the best experts in the field – this is what every marketer needs, and it takes years in Armenia to achieve this. I have all of this today thanks to BSMI.

    In addition to a new profession and a number of personal qualities, I also learned one very important thing from the founder of the school, Anna-Mari: When thoughts of constantly leaving the country arose after the war, I realized from Anna-Mari’s example that, just like in marketing, running away from a problem is not a solution in life.

    You have to be able to understand the problem, analyze it, and find the solution that leads to the best possible outcome for that issue. Now I understand that she and a few others like her have seen the problem – the level of education in our country, which caused so much damage – and have come to contribute to solving that problem. Thank you, BSMI team!
    Tatevik Sargsyan
    "Global Marketing in 5 months" vol.4 graduate
    Product development specialist at Renderforest
  • When the result exceeds (and by several times) your expectations: Half a year, but a discovery of a new world, the formation of a new mindset, new opportunities, connections with highly professional people, fresh, irreplaceable knowledge, and all of this thanks to the best marketing school, BSMI – an innovative school meeting international standards in the Armenian reality. The best six months of my life were spent here. And today I can confidently say that I am one step closer to my dream. Today, I am a slightly better version of my "yesterday" self and more confident in my abilities.

    And most of all, I thank you, dear Anna-Mari. You have gathered the best lecturers in the field around a great idea. You are doing the most wonderful thing – providing quality education with diverse materials, great energy, and immense love. I consider myself extremely lucky to have met you. You have been the person we wanted to emulate, the one we constantly learned from, and worked on ourselves every day. Armenia needs professionals like you…

    Thank you for giving color to my life and making me a better person. I will miss you, the school's positive and healthy atmosphere, and the bright and wonderful people.

    To those who have chosen BSMI, I want to say that you have made the best choice of your life.
    Izabela Asmaryan
    "Global Marketing in 5 months" vol.4 graduate
    English Teacher
  • BSMI came into my life quite by chance, and I had no idea what marketing was, especially since my chosen profession at that point had nothing to do with marketing. But I am certain that from now on, it will definitely be connected to it. Thanks to its wonderful foundation and professional staff, BSMI became one of the most important "coincidences" of my life, from which many crucial patterns were born.

    I gained knowledge that, despite having no experience in the field, helps me to be confident and is applicable in various sectors. Thanks to the school, I acquired many important qualities, particularly the ability to use my time efficiently and effectively, teamwork... and of course, I met amazing people with whom I spent unforgettable days during the five months, and I’m sure our connection will continue. As for Anna-Mari’s and the faculty's professionalism, human qualities, and care, there are simply no words to describe them.

    Thank you for giving me the opportunity to receive high-level education, and thank you for the impactful work you are doing, contributing to the well-being, development, and empowerment of our country.
    Tamara Ghazaryan
    "Global Marketing in 5 months" vol. 4 graduate
    Student at YSU
  • I don't think I'll surprise you by saying how satisfied I am with BSMI, how much it's given me, and how pleased I am with the quality of knowledge I've received there. But I would like to address those people who are thinking of starting a new business.

    I highly recommend participating in the Global Marketing in 5 Months course, as right from the very first moments of starting a business, your knowledge stays with you, and you can apply it in every phase of work without having to rely on different specialists to complete each stage.

    I must also mention another important point for me—the ongoing connection with the instructors. I want to highlight the enormous role of Anna-Mari and Anahit in my business creation. I've contacted them for various questions, and I've always received clear answers and thoughtful advice. In the end, I just want to say how grateful I am for these unforgettable 5 months, which have played such a significant role in my life. I'm looking forward to new courses that I will gladly participate in!
    Laura Vardanyan
    "Global Marketing in 5 months" vol. 4 graduate
    Founder of "Maliboo kids" development center
  • Hello, I’m David, and I’ll share my story with BSMI:
    I knew nothing about BSMI and came upon the advice of my director (at the time, I worked at Sandoz pharmaceutical company), and from the very first moment, I knew I was in the right place. I came to BSMI simply as a medical representative, and just a few weeks before finishing the program, I became the marketing manager for Sandoz's OTC team.

    Now, I am the marketing manager at the Medical Genetics Center. In addition to all this, after 5 months of BSMI classes, I manage my social media pages with large audiences and am developing my own brands.
    BSMI – first and foremost, are friends who are always by your side, both with advice and with their own strength and opportunities. I am grateful to BSMI for giving my life a new rhythm.
    David Tonoyan
    "Global Marketing in 5 months" vol. 3 graduate
    Marketing manager at the "CENTER OF MEDICAL GENETICS AND PRIMARY HEALTH CARE"
  • I am extremely satisfied with the course, and my expectations have been fully met. I searched for a long time to find what I truly want and where I can gain truly practical knowledge.

    BSMI provides students with the most necessary information from professional experts who spare no effort and wholeheartedly share their knowledge and experience.

    BSMI is changing the stereotype about the education sector in Armenia and proving that quality education does exist in Armenia.
    Astghik Ohanyan
    "Global Marketing in 5 months vol. 4" graduate
    Founder of Beauty Bar
  • I was recommended to study at BSMI by my friends. I've also heard a lot of positive feedback about this school from strangers.

    The innovative approach of the school to every question influenced my final decision. BSMI is modern and quick in its decisions and actions, which is very important in our times.

    Studying here, I realized that the word INNOVATIVE is fully justified, and the professors, with their years of experience in international organizations under Anna Mary’s leadership, are fantastic.
    Romen Tsaturyan
    "Global Marketing in 5 months" vol. 4 graduate
    Sales manager at Philip Morris
  • After the Global Marketing course, your life is divided into two phases: before and after. BSMI made a significant contribution to shaping the "after," as it provided knowledge, a broader mindset, and changed perceptions.
    About the course:
    1. The classes had the right structure (which you realize more clearly at the end). Step by step, they build marketing thinking in you.
    2. High professionalism of the professors. The professors were leaders in their fields, ready to share their years of experience with us.
    3. Both theoretical and practical lessons, which further reinforce the knowledge you acquire.
    4. Thank you!
    Tatev Jiridyan
    "Global Marketing in 5 months" vol. 4 graduate
    Marketing specialist at Trade on
  • It’s a great opportunity for those who want to gain marketing knowledge in a short period of time. As a graduate of BSMI, I would definitely recommend this intensive course to those who are always looking for innovations in this field.
    Lee Ani
    "Global Marketing in 5 months vol.4" graduate
  • The best marketing school. If you’re interested in marketing or have a business, I wholeheartedly recommend the Global Marketing 5 months course. Excellent education from the top experts in the field.
    Anna Yesayan
    "Global Marketing in 5 months vol.4" graduate
SEE ALL REVIEWS

ՎԻԴԵՈ-ԿԱՐԾԻՔՆԵՐ

OUR STUDENTS WORK AT
BSMI ATMOSPHERE
The environment in which you learn is also very important.

BSMI has two large and one small classrooms that provide a warm atmosphere, high motivation, and all the opportunities to organize the learning process in the most effective way.

You can also sign a direct contract with BSMI and pay for the 4-month course over 12 months -

no bank involvement, no interest.

COURSE TERMS

650,000 AMD (one-time payment)

140,000 AMD/month (monthly payment option)

  • In-person participation in theoretical lectures
  • In-person participation in practical tasks
  • Access to a computer for on-site work
  • Lecture recordings and online materials
  • A ready-to-use toolkit to kickstart your work
  • Occasional one-on-one consultations
  • BSMI diploma (3 levels based on performance)
  • Tea/snacks
  • PowerPoint online course with recorded lessons

ROCKET LINE

3 months - 0%

6 months - 5%

INECO PAY

3 months - 0%

6 months - 0%

EVOCABANK

up to 18 months

from 18%

HOW THE COURSE REGISTRATION PROCESS GOES
1
Fill in your details below, and our team will get in touch with you.
2
After submitting your application, you’ll have an interview.
3
You will receive a response regarding approval or rejection within a week.
4
If approved, you must make a deposit within 3 days; otherwise, you'll be placed on the waiting list for the next course start date.
Enroll in the Course
To register or receive a personal consultation, leave your contact details.
Your registration will be confirmed after making a deposit.

If you're a BSMI student, contact us to get your discount promo code.

The only hands-on course in Armenia taught by leading experts with international experience.
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