generations
Marketing ACROSS
Եռօրյա պրակտիկ դասընթաց՝ նվիրված սերունդների տեսության կիրառմանը մարքեթինգում ԵՎ բիզնեսում։
During the course, you will explore the value systems of different generations, their behavioral drivers and barriers, the factors behind purchase decisions, and key consumer behavior models.
86,000
2
3
15-17
AMD
hours a day
days
students
why this course
what you will learn
Identify generational behavioral differences by discovering key drivers and barriers
Adapt product positioning and message for different target audiences
Predict core purchasing behavior models
Develop targeted marketing messages based on the needs and expectations of different generations
journey
with us
Start your
Learn how to present the same product effectively to different generations, leading to measurable sales growth.
Apply theoretical knowledge to real business strategies through hands-on, practice-based work.
Explore what motivates or prevents consumers from making purchase decisions, both in international and local market contexts.
sales growth
Practical work
Deep Understanding of Consumer Drivers & Barriers
3-DAY COURSE
How can a single product successfully connect with different generations without a single change to the product itself?
Դասընթացը ցույց է տալիս, թե ինչպես նույն մեսիջը կամ նույն պրոդուկտը ադապտացնել և վաճառել տարբեր սերունդների ներկայացուցիչներին՝ առանց պրոդուկտը փոխելու՝ միևնույն ժամանակ խոսելով նրանց մտածողության և կարիքների լեզվով։
• Սերունդների տեսության հիմքերը
• Սերունդների արժեքային համակարգեր և մտածողության ձևեր
• ՀՀ բնակչության սերունդների բաշխում և վիճակագրություն
• Գնման վարքագծի մոդելներ
• Ինչպես են համաշխարհային բրենդները կիրառում սերունդների մոտեցումը իրենց բիզնես ստրատեգիայում
• Սերունդների արժեքային համակարգեր և մտածողության ձևեր
• ՀՀ բնակչության սերունդների բաշխում և վիճակագրություն
• Գնման վարքագծի մոդելներ
• Ինչպես են համաշխարհային բրենդները կիրառում սերունդների մոտեցումը իրենց բիզնես ստրատեգիայում
• 3 սերունդների խորքային վերլուծություն, արժեքներ, ազդման գոտիներ,
մտածողության ֆորմաներ , ստերիոտիպեր և այլն
• Վարքագծային թրիգերներ և բարիերներ
• Վարքագծային թրիգերներ և բարիերներ
• Վարքագծային թրիգերներ և բարիեռներ
• Գործնական աշխատանք․ մեկ պրոդուկտի համար մարքեթինգային արշավի մշակում ընտրված սերնդի համար
• Գործնական աշխատանք․ մեկ պրոդուկտի համար մարքեթինգային արշավի մշակում ընտրված սերնդի համար
BECOME PART OF BSMI COMMUNITY
other bsmi courses
other bsmi courses
student voices
I followed BSMI’s work for a long time and had a high level of trust, which is why I decided to apply for their course.
Even before finishing the course, I received a job offer and successfully passed the interview. I can confidently say that the course fully met my expectations.
At the moment, I work as a team leader in the marketing team at Figaro Group. We develop campaigns, plan strategies, and manage different processes. Of course, challenges come up, but thanks to the course, I learned how to create the right brief, lead a team properly, work with designers and other specialists, and analyze targeting and segmentation correctly.
During the course, we learned how to analyze challenges and approach them step by step. Even now, if something doesn’t work out, I reach out to the BSMI team. They are always supportive, respond quickly, and are happy to help.
The course truly changed the way I think about marketing, making every step more confident and professional. I can confidently recommend BSMI, as it is the only high-quality course in Armenia that I personally experienced, and I have no regrets choosing it.
Even before finishing the course, I received a job offer and successfully passed the interview. I can confidently say that the course fully met my expectations.
At the moment, I work as a team leader in the marketing team at Figaro Group. We develop campaigns, plan strategies, and manage different processes. Of course, challenges come up, but thanks to the course, I learned how to create the right brief, lead a team properly, work with designers and other specialists, and analyze targeting and segmentation correctly.
During the course, we learned how to analyze challenges and approach them step by step. Even now, if something doesn’t work out, I reach out to the BSMI team. They are always supportive, respond quickly, and are happy to help.
The course truly changed the way I think about marketing, making every step more confident and professional. I can confidently recommend BSMI, as it is the only high-quality course in Armenia that I personally experienced, and I have no regrets choosing it.
BSM helped me find a job. After finishing the course, I spent 2–3 months applying to different places without success. Because they had my information, BSM shared it with one of their partner companies. About three months after the course ended, they contacted me, invited me to an interview, and I got the job on the first try.
I am currently working as an SMM specialist at VAK Metal, which is a group that includes five different companies. I manage all of their social media pages. Everything I learned at BSM, I now apply at work. Since this field is new to me, all the professional knowledge I needed came from the course, and I am using it every day.
I am currently working as an SMM specialist at VAK Metal, which is a group that includes five different companies. I manage all of their social media pages. Everything I learned at BSM, I now apply at work. Since this field is new to me, all the professional knowledge I needed came from the course, and I am using it every day.
The skills I gained from the course that help me the most are strategic thinking and self-confidence. I believe that no matter what job I do in the future, the foundation of strategic thinking that BSMI gave me will be very important.
I am currently working as a Marketing Manager at Dargett restaurant. I don’t just work with SMM, I handle different areas of marketing.
I am currently working as a Marketing Manager at Dargett restaurant. I don’t just work with SMM, I handle different areas of marketing.
I discovered the Global Marketing in 5 Months course after spending about six months exploring and searching through numerous marketing courses. Personally, I encountered the challenge of having too many options, which often leads to making the wrong choice and wasting significant resources. At the beginning of the course, I had serious concerns about whether it would be applicable in practice.
Immediately after completing the course, I decided to look for a new job. My initial fear that I might struggle to apply the knowledge I had gained disappeared right away. I was reassured once again that I had fully grasped all the essential knowledge, which I could further strengthen through practical application.
I received a job offer from MegaFood LLC. With confidence, I recommend this course to all my acquaintances who aspire to enter and specialize in the field of marketing.
Immediately after completing the course, I decided to look for a new job. My initial fear that I might struggle to apply the knowledge I had gained disappeared right away. I was reassured once again that I had fully grasped all the essential knowledge, which I could further strengthen through practical application.
I received a job offer from MegaFood LLC. With confidence, I recommend this course to all my acquaintances who aspire to enter and specialize in the field of marketing.
I wanted to join the first batch of Global Marketing in 5 Months when the school had just opened, but due to COVID, I couldn’t.
For years, I kept thinking that I must come and study Global Marketing. As soon as I learned about the 7th cohort, I made up my mind and came.
The environment was very positive. Those months were very important for me - months of change and leveling up. The strategy phase was quite easy for me, but the digital marketing segment was a bit more challenging. However, I managed to overcome it.
For years, I kept thinking that I must come and study Global Marketing. As soon as I learned about the 7th cohort, I made up my mind and came.
The environment was very positive. Those months were very important for me - months of change and leveling up. The strategy phase was quite easy for me, but the digital marketing segment was a bit more challenging. However, I managed to overcome it.
I searched a lot for a quality school, and I’m very happy that I chose BSMI, because I received far more than I expected. I am confident that this will be an excellent foundation for my business and career. Thank you.
I never imagined that I would be interested in marketing, because I had always focused on languages. I came on the advice of a relative, and BSMI became the catalyst that sparked my passion for a new field.
I think the abbreviation BSMI is explained a bit incorrectly - it shouldn’t stand for Business School, but for Best School.
I am truly grateful for everything, first of all for the amazing people you are, and for the knowledge and support you provided. All my expectations were fully met.
I am truly grateful for everything, first of all for the amazing people you are, and for the knowledge and support you provided. All my expectations were fully met.
I knew nothing about BSMI and came upon the advice of my director (at the time, I worked at Sandoz pharmaceutical company), and from the very first moment, I knew I was in the right place. I came to BSMI simply as a medical representative, and just a few weeks before finishing the program, I became the marketing manager for Sandoz's OTC team.
Now, I am the marketing manager at the Medical Genetics Center. In addition to all this, after 5 months of BSMI classes, I manage my social media pages with large audiences and am developing my own brands.
BSMI, first and foremost, are friends who are always by your side, both with advice and with their own strength and opportunities. I am grateful to BSMI for giving my life a new rhythm.
Now, I am the marketing manager at the Medical Genetics Center. In addition to all this, after 5 months of BSMI classes, I manage my social media pages with large audiences and am developing my own brands.
BSMI, first and foremost, are friends who are always by your side, both with advice and with their own strength and opportunities. I am grateful to BSMI for giving my life a new rhythm.
