5 DAYS ON NEUROMARKETING:
HOW TO UNDERSTAND AND INFLUENCE CONSUMER BEHAVIOR
An intensive course where we will explore the key areas of neuromarketing, making your work more effective and reigniting your passion for marketing.
5 DAYS ON NEUROMARKETING:
HOW TO UNDERSTAND AND INFLUENCE CONSUMER BEHAVIOR
An intensive course where we will explore the key areas of neuromarketing, making your work more effective and reigniting your passion for marketing.
  • Duration
    5 Days
  • Days and Time

    May

    13, 15, 19, 21, 23

    19։00-21։30

  • Study Format
    Offline
  • Upon Completion
Have you ever wondered what happens in a consumer’s brain while making a purchase? Or why they buy things they never end up using?
How are these decisions made, and what factors influence them?
NEUROMARKETING HOLDS THE ANSWERS
TO ALL THESE QUESTIONS

It uncovers the subconscious factors that shape consumer behavior and demonstrates how marketing techniques can influence decision-making.
  • 1
    People often intuitively trust certain brands without realizing why—even if they've never encountered them before.
  • 2
    A product’s packaging, name, and price significantly influence consumer perception, even when the product itself remains unchanged.
  • 3
    Although consumers believe their decisions are rational, they are largely driven by emotions, habits, and subconscious factors.
To understand and apply these behavioral patterns, BSMI has developed the
5 DAYS ABOUT NEUROMARKETING course, where you will learn to:
Apply key neuromarketing principles to craft emotional messages that influence consumer behavior.
Leverage psychological mechanisms to build long-term relationships with consumers.
Use visual analysis and color psychology methods to capture attention and shape consumer decisions.
Develop psychologically grounded pricing strategies that impact consumer perception and purchasing decisions.
WHO IS THE COURSE FOR
1
MARKETING ENTHUSIASTS

who are curious about

  • psychological and neuroanatomical factors behind consumer decision-making,
  • how buying habits are formed
  • how to influence them
2
MARKETING SPECIALISTS
  • who want to
  • Deeply understand, predict, and enhance customer behavior
  • Increase conversion rates in marketing campaigns.
What you need to have:
  • Basic knowledge of marketing
  • Basic knowledge of English
What you don’t need to learn:
  • Personal computer
  • Knowledge of mathematics
  • Work experience
  • Extra time, as there are no homework assignments
STILL UNSURE?

Check out the feedback and success stories of our students.
Nazik Stepanyan
Manager at Yeraz Restaurant
I am so happy now that during the process of choosing marketing courses, we came across BSMI, and after thoroughly researching, we decided that this is the course we want. I must admit, at first, I was worried that it might just be another empty promise, but after every class, I realized that the knowledge is truly high-quality, and most importantly, the professors are on a "Level God" status, the lessons are interconnected and understandable, and there is a lot of practical content. There were also a lot of additional materials and information provided with the classes.
The most important thing is that you teach us to work properly and professionally, because each student becomes your "ambassador." I am really happy that during these last 5 months, thanks to you, I entered this "multifaceted" and interesting world that before seemed like just a light and superficial profession.

Now that the course has ended, I can say with certainty that it fully justifies itself. I am happy that I met people like you, and I am happy that instead of enjoying a peaceful life abroad, you chose to change something here in Armenia, and I hope that this will inspire, if not all the students, at least most of them, to live and create for our country, no matter how difficult it may be.
A personal thank you to all the lecturers and the BSMI team!
Ani Meliksetyan
Marketing Specialist at Lorezzi Jewelery
"Follow your dreams"
Since my childhood, I have always admired Anna Mary’s achievements, her hard work, and thanks to her, I started to love marketing.

I was accepted into the Management department, but my heart was drawn to marketing. Years went by, and then I found out about her school and the course, so I decided to participate. During the course, I began to love the profession even more and had the goal of becoming established in the field, despite the challenging and difficult times at university: the last year, exams, the thesis, COVID, and marketing classes. In the end, I defended my thesis with honors, and I completed BSMI with a golden diploma.

The most important thing is that I received such knowledge that, although I am just starting my career, I already feel like a distinct and in-demand professional.

Now, it’s a great pleasure when I realize that I made the right decision. Anna-Mari, thank you, love you!
David Tonoyan
Marketing manager at the "CENTER OF MEDICAL GENETICS AND PRIMARY HEALTH CARE"
Hello, I’m David, and I’ll share my story with BSMI:
I knew nothing about BSMI and came upon the advice of my director (at the time, I worked at Sandoz pharmaceutical company), and from the very first moment, I knew I was in the right place. I came to BSMI simply as a medical representative, and just a few weeks before finishing the program, I became the marketing manager for Sandoz's OTC team.

Now, I am the marketing manager at the Medical Genetics Center. In addition to all this, after 5 months of BSMI classes, I manage my social media pages with large audiences and am developing my own brands.
BSMI – first and foremost, are friends who are always by your side, both with advice and with their own strength and opportunities. I am grateful to BSMI for giving my life a new rhythm.
OUR STUDENTS WORK AT
ANGELINA MAKARYAN

  • Head of Marketing at Golden Harbour Group
  • Head of Category Management and Marketing Department at ANDACO LLC
Կրթությունը՝
  • Duke University, Business Analytics;
  • The National Academy of Sciences. Social Sciences and Pedagogy;
  • Yerevan State University, Sociology
  • University of Massachusetts, Marketing Communication as a Strategic Function
ANGELINA MAKARYAN

  • Head of Marketing at Golden Harbour Group
  • Head of Category Management and Marketing Department at ANDACO LLC
Կրթությունը՝
  • Duke University, Business Analytics;
  • The National Academy of Sciences. Social Sciences and Pedagogy;
  • Yerevan State University, Sociology
  • University of Massachusetts, Marketing Communication as a Strategic Function
LEARN NOW, PAY LATER
COURSE TERMS
57,000 AMD
HOW TO UNDERSTAND AND INFLUENCE CONSUMER BEHAVIOR
REGISTER

ROCKET LINE

3 months - 0%

6 months - 5%

INECO PAY

3 months - 0%

6 months - 0%

EVOCABANK

Up to 18 months

from 18%

LEARN NOW, PAY LATER
If the number of registered students in the group
is insufficient to start the course, it may be postponed.
We will notify you as soon as possible about this.
ENROLL IN THE COURSE
To register or receive individual consultation, please provide your contact details.
If you're a BSMI student, reach out to us to get your discount promo code.

Registration is confirmed after making an advance payment.

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